Dongguan MIXC VILLAGE IP Installation
DONGGUAN MIXC VILLAGE IP INSTALLATION
Pills Architects
ARCHITECTS
Pills Architects
LEAD ARCHITECT
Zigeng Wang
LANDSCAPE DESIGN
Change Studio
STRUCTURAL CONSULTANTS
Xiongdi Zhang, Bespoke. Sur-mesure Engineering Studio，zhun Zhang
DESIGN TEAM
Yuqing Ren, Manying Wang, Xingzhu Jiang, Zi Ye, Fangni Wu, Yiyang Liao, Yiran Zhao, Qingyang Zhang, Kangchun Sun, Jinyu Wei
LIGHTING CONSULTANT
Ts Lighting Design (Shanghai) Firm
PROJECT LEAD
Canqi Mu
MANUFACTURERS
Dyneema, Foam FRP , Vectran Base Material
PHOTOGRAPHS
Siming Wu, Bo Zhang
YEAR
2025
LOCATION
Dongguan, China
CATEGORY
Installations & Structures
English description provided by the architects.
On December 28, 2025, MIXC VILLAGE, the first premium outlet project under China Resources Group, officially opened in Dongguan Binhaiwan New District.
PILLS was responsible for the planning and design of its core atmospheric installations, transforming it into a visual landmark for the island-like commercial space, while enhancing the depth of spatial experience through systematic scenography and IP storytelling.
MIXC VILLAGE is positioned as "the model of next-generation slow commerce"—a fashionable resort that integrates nature, comfort, relaxation, and pleasure.
Amid the structured urban landscape of the Binhai Bay New Area, it is clearly defined by its iconic white architecture, resembling a tranquil island. It serves as both "an exit from the city" and "an entrance to life," offering people the possibility to pause, relax, and switch their rhythm.
Centered on the narrative premise "What kind of life do you want?", PILLS developed a story of a voyager following a mysterious cloud to a remote island.
The installation design connects a sequence of chapters—"Revelation," "Landing,""Encounters," and "Gathering." At the same time, these installations perform multiple functions, serving as gateway landmarks while also providing shade for microclimate and rest areas.
The gateway art installation constructs a narrative transition interface from urban space to a resort-like experience through the imagery of a cloud.
This gently floating cloud serves not only as a visual landmark guiding visitors to "land on the island," but also as the spatial anchor of the project's IP story, "The Voyage to Fantasy Island."
Through an innovative membrane structure and intelligent control system, the installation achieves a seamless integration of physical form and dynamic experience—modulating the microclimate with mist during the day, and creating a dreamlike atmosphere with light and shadow at night.
Its multi-scale recognizability and interactive design elevate the commercial entrance beyond a conventional marker, transforming it into a systemic medium that connects the city, brand, and emotional experience.
This is not only a practice of art installation but also a spatial response to the paradigm of "next-generation slow commerce."
In an era of rational consumption, it generates emotional value through experiential scenography, awakens the imagination of everyday life through spatial storytelling, and ultimately allows the commercial space to truly become "the exit of the city and the entrance to life."
