Casablanca Finance City Cube Tower
CASABLANCA FINANCE CITY CUBE TOWER
Oualalou+choi
ARCHITECTS
Oualalou+choi
GENERAL CONTRACTOR
Tgcc
ENGINEERING & CONSULTING > SERVICES
Luséo Maroc
DESIGN TEAM
Juliette Turpin, Sofia Bennani, Cédric Druetta, Chaimae Laassel, Amine Sabri, Daniel Larre
PROJECT MANAGEMENT
Auda
PHOTOGRAPHS
Luc Boegly
AREA
8200 m²
YEAR
2024
LOCATION
Casablanca, Morocco
CATEGORY
Offices, Institutional Buildings
English description provided by the architects.
The new business district in downtown Casablanca consists of a compressed urban density, where public space is reduced to its most elementary dimension.
Facing the street, this office building is elevated in order to extend the public space of the street all the way into the heart of the property.
At the foot of the building, an enormous stair serves as a public amphitheater to the plaza within the building's footprint, creating a gathering space in a neighborhood where the streetscape is almost exclusively held in the private realm.
The Cube Tower creates a space that can be appropriated by the public, reinvigorating this business quarter with a sense of public prerogative.
As in many new districts, the surrounding architecture is a hodgepodge of dissonant architectural objects.
In resistance to all the exaggerated architectural gesticulation, this tower proposes a silent, almost mute architecture.
This monolith is composed of a stacking of huge blocks of raw white concrete, all of varying sizes.
The subtle variations from one block to the next create a musical vibration and an ever-changing interplay of shadows and light.
All the traditional elements of architecture disappear, making it impossible to perceive scale and accentuating the building's abstract presence.
OUALALOU+CHOI is an award-winning international team of architects and urban designers based in Paris and Casablanca.
Founded by Tarik OUALALOU and Linna CHOI, the office considers the architectural project as a means of challenging given restraints and creating work that resonates across different cultures and contexts.
The office approaches architectural projects as spaces of negotiation and resistance, where communities and their relationship to public space can be reimagined.
Deeply committed to both the constructive necessities of building and the speculative dimension of architecture, the agency develops collective, inclusive, and generous projects.
