Andrade Morettin Architects

Crona 665 Building

Crona 665 Building 

Andrade Morettin Arquitetos

Crona 665 Building
© Nelson Kon

ARCHITECTS
Andrade Morettin Arquitetos

FRAMES
P. Martins Engenharia

MASONRY
Addor & Associados

CO AUTHORS
Vinicius Andrade, Marcelo Morettin, Marcelo Maia Rosa, Renata Andrulis

COORDINATOR
Guilherme Torres Martins

LANDSCAPE DESIGN
Benedito Abbud Arquitetura Paisagística

COLLABORATORS
Daniel Zahoul, Izabel Sigaud, Murilo Zidan, Fernanda Mangini, Raphael Souza, Guilherme Torres Martins, Ana Paula Silveira, Arthur Frensch, Maria Carolina Bomeny

CONCRETE STRUCTURES
França E Associados Projetos Estruturais

FOUNDATIONS
França E Associados Projetos Estruturais

CLIMATE INSTALLATIONS
Thermoplan Engenharia Térmica

ACOUSTICS
Akkerman Alcoragi Acústica Ideal

AUTOMATION
Si2 Soluções Inteligentes Integradas

METALLIC STRUCTURES
Steel Make Engenharia Estrutural

WATER PROOFING
Proassp Assessoria E Projetos

PROJECT MANAGEMENT
Favo Arquitetura

INSTALLATIONS
Soeng Eh Projetos

PHOTOGRAPHS
Nelson Kon

AREA
22259 M²

YEAR
2022

LOCATION
Tatuapé, Brazil

CATEGORY
Apartments

Crona 665 Building
© Nelson Kon
Crona 665 Building
© Nelson Kon
Crona 665 Building
© Nelson Kon
Crona 665 Building
© Nelson Kon

Text description provided by architect.

Designed as an integral part of the so-called “Platina Axis,” the project aims to offer high-quality spaces for work, services, and leisure to the neighborhood and the East Zone as a whole, contributing to the reduction of long and exhausting commutes to historically centralized work hubs in the city.

The Crona 665 building occupies a prime location at one of the main intersections of the Platina Axis, between Platina and Vilela Streets.

Its neighbors include developments offering a wide range of services such as retail, dining, healthcare, leisure, and residences of various sizes.

Crona 665 Building
© Nelson Kon
Crona 665 Building
© Nelson Kon

Located just 150 meters from Carrão Metro Station, with proximity to major access roads, train stations, bus corridors, and bike lanes, Crona 665 establishes direct connections between businesses and people.

As an essential component of a business ecosystem aimed at socio-economic development in Tatuapé, Crona 665 stands out not only as an ideal space for large companies but also contributes to the enhancement of the urban environment.

Crona 665 Building
© Nelson Kon
Crona 665 Building
© Nelson Kon

Its recessed positioning allows for maximum sidewalk width, providing pedestrians with favorable circulation conditions.

With landscaped and shaded areas, adequate lighting, and interesting urban furniture, the building creates a pleasant and safe transition between public and private spaces, fostering interpersonal interactions in the area.

Crona 665 Building
© Nelson Kon
Crona 665 Building
© Nelson Kon

The tower's design adopts the premise of "open space" corporate floors, with large and continuous areas, adaptable to various occupancy schemes.

To this end, technical and service areas are rationally grouped around the tower’s circulation core, consolidating it as the building's core.

The advantage is that the building's perimeter is entirely available for work zones, in direct contact with natural light and surrounding views.

Crona 665 Building
© Nelson Kon
Crona 665 Building
Crona 665 Building
© Nelson Kon

In the transition from the tower to the base, a more open and generous corporate space is conceived, with double-height areas and extensive balcony sections.

At the street level, most of the frontage is occupied by stores, all recessed to provide the maximum possible floor area for pedestrian circulation and use.


Crona 665 Building
© Nelson Kon
Crona 665 Building
© Nelson Kon
Crona 665 Building
© Nelson Kon
Crona 665 Building
© Nelson Kon
Crona 665 Building
© Nelson Kon
Crona 665 Building
© Nelson Kon


Crona 665 Building
© Nelson Kon
Crona 665 Building
© Nelson Kon
Crona 665 Building
© Nelson Kon
Crona 665 Building
© Nelson Kon
Crona 665 Building
© Nelson Kon
Crona 665 Building
© Nelson Kon
Crona 665 Building
© Nelson Kon
Crona 665 Building
© Nelson Kon


Crona 665 Building
Plan - Basement
Crona 665 Building
Plan - Ground floor
Crona 665 Building
Plan - First floor
Crona 665 Building
Plan - Second floor
Crona 665 Building
Planta - Pavimento tipo


Crona 665 Building
Elevation
Crona 665 Building
Section

Andrade Morettin Architects
T +55 11 32573293
Andrade Morettin Architects
R. Maj. Sertório, 463 - Vila Buarque, São Paulo - SP, 01222-001, Brazil