Neri&Hu Design and Research Office 如恩设计研究室

Jisifang Boutique & Woven Moonlight

Jisifang Boutique & Woven Moonlight 

Neri&Hu Design and Research Office

Jisifang Boutique & Woven Moonlight
Jisifang Boutique . Image © Pedro Pegenaute

LIGHTING DESIGN
Dlx Lighting Design

PARTNERS IN CHARGE
Lyndon Neri, Rossana Hu

ASSOCIATE IN CHARGE
Siyu Chen

DESIGN TEAM
Greg Wu, Jinghan Li, Nicolas Fardet, Shuan Wu, Yinan Zhu

FF&E DESIGN AND PROCUREMENT
Design Republic

GENERAL CONTRACTOR
Nantong Huaqiang Construction

PHOTOGRAPHS
Pedro Pegenaute

AREA
110 M²

YEAR
2023

LOCATION
Qingpu District, China

CATEGORY
Store, Retail Interiors

Jisifang Boutique & Woven Moonlight
Jisifang Boutique . Image © Pedro Pegenaute

Four years after designing their first-ever flagship store in Shanghai, Neri&Hu again collaborates with Jisifang to create a duo of shops in the Panlong Tiandi development.

The two adjacent spaces, one for Jisifang Boutique and the other for its sister brand Woven Moonlight, are each unique, yet share a common dialogue.

Jisifang Boutique & Woven Moonlight
Jisifang Boutique . Image © Pedro Pegenaute
Jisifang Boutique & Woven Moonlight
Jisifang Boutique . Image © Pedro Pegenaute

Jisifang Boutique contains a wooden house, while Woven Moonlight is a concrete dwelling, each is tailored to its distinct brand identities and varying spatial requirements.

The design concept for the Jisifang Boutique is inspired by Laugier’s "Primitive Hut," said to be the fundamental prototype of all architecture.

Jisifang Boutique & Woven Moonlight
Jisifang Boutique . Image © Pedro Pegenaute
Jisifang Boutique & Woven Moonlight
Jisifang Boutique . Image © Pedro Pegenaute
Jisifang Boutique & Woven Moonlight
Jisifang Boutique . Image © Pedro Pegenaute

Stripped of decoration and style, the primitive hut establishes a relationship between humans and the natural world, providing both shelter and a connection to nature.

This aligns with the brand’s ethos of linen material as the literal thread between daily life and nature.

The inserted wooden structure forms a spiritual space to dwell and inhabit but also serves as a very functional element for displaying products.

Jisifang Boutique & Woven Moonlight
Jisifang Boutique . Image © Pedro Pegenaute
Jisifang Boutique & Woven Moonlight
Woven Moonlight Store. Image © Pedro Pegenaute
Jisifang Boutique & Woven Moonlight
Jisifang Boutique . Image © Pedro Pegenaute

White oak retains its natural grain and color, paired with handmade ceramic tiles on the floor, together these warm materials complement the textures of the linen products.

The sloping roof above utilizes the full height of the space, for people to enjoy this spacious sanctuary, while the filtered light and framed views on the façade provide a gentle connection to the bustling retail street outside.

Jisifang Boutique & Woven Moonlight
Jisifang Boutique . Image © Pedro Pegenaute
Jisifang Boutique & Woven Moonlight
Jisifang Boutique . Image © Pedro Pegenaute
Jisifang Boutique & Woven Moonlight
Jisifang Boutique . Image © Pedro Pegenaute

For the sister brand, Woven Moonlight, Neri&Hu chose to create, a contrasting cave-like shelter made of concrete.

As the wood-form textured concrete walls enclose the main display area, niches are carved out for display and lined with translucent linen curtains, with custom-built walnut cabinetry.

Jisifang Boutique & Woven Moonlight
Woven Moonlight Store. Image © Pedro Pegenaute
Jisifang Boutique & Woven Moonlight
Jisifang Boutique . Image © Pedro Pegenaute

The soft textiles, warm timber, and refined details are juxtaposed against the rough concrete.

As visitors continue to walk through the space, the room opens to a double-pitch sloped ceiling with openings on the “roof” allowing light to pour in, and as the day progresses, the space and garments come alive with countless vivid expressions.

Jisifang Boutique & Woven Moonlight
Woven Moonlight Store. Image © Pedro Pegenaute
Jisifang Boutique & Woven Moonlight
Jisifang Boutique . Image © Pedro Pegenaute

In the case of both the wooden hut and the cave-dwelling, Neri&Hu is exploring the original space of our humanity, harkening a return to a more primitive state of being.

Neri&Hu hopes that when people touch the linen fabric of Jisifang, their mood and spirit may transcend the urban environment, back to nature.

Jisifang Boutique & Woven Moonlight
Woven Moonlight Store. Image © Pedro Pegenaute
Jisifang Boutique & Woven Moonlight
Woven Moonlight Store. Image © Pedro Pegenaute
Jisifang Boutique & Woven Moonlight
Woven Moonlight Store. Image © Pedro Pegenaute

Neri&Hu Design and Research Office 如恩设计研究室
T +8621 5286 2900
Neri&Hu Design and Research Office 如恩设计研究室
322 Jiaozhou Road, Building 31 Jing'an District, Shanghai China 200040 中国上海市静安区胶州路322号31楼