French Kitsch III Café
FRENCH KITSCH III CAFÉ
Touch Architect
ARCHITECTS
Touch Architect
MANUFACTURERS
HOOQ, TOA
MECHANICAL AND ELECTRICAL ENGINEERING
Yodchai Kornsiriwipha, Isarapap Rattanabumrung
CLIENTS
Chanon Jeimsakultip, Anuchit Vongjon
CIVIL ENGINEERING
Chittinat Wongmaneeprateep
DESIGN TEAM
Setthakarn Yangderm, Parpis Leelaniramol, Pitchaya Tiyapitsanupaisan, Tanita Panjawongroj, Thanunya Deeprasittikul, Matucha Kanpai
LEAD ARCHITECTS
Setthakarn Yangderm, Parpis Leelaniramol
CONTRACTOR
Samma Construction
PHOTOGRAPHS
Metipat Prommomate, Anan Naruphantawat
AREA
360 m²
YEAR
2023
LOCATION
Thailand
CATEGORY
Coffee Shop
Text description provided by architect.
The main design concept of French Kitsch is developed by interpreting its name, ‘French’ and ‘Kitsch.’
Apart from being a specialized French patisserie, the owner’s love for French bulldogs also comes as a brand identity, portraying a playful yet elegant image of the cafe.
The design aims to enhance this image with the concept of ‘Kitsch,’ a form of art that appreciates imperfection through architectural elements and materials.
The French cathedral is a primary reference to the design where rhythmic arches are developed. Instead of symmetrical arches, imperfect arches of different scales are used.
The design started from a perfect rectangular mass, made imperfect by carving out imperfect arches on the first and inverted imperfect arches on the second.
On the first floor, these arches embrace visitors with their antique yet modern looks, creating shadow along the path, and when light passes through the arched window, it creates a reflection on the floor, similar to cathedral glass.
The oversized imperfect arch also creates a continuous space from the counter to the second floor, highlighting the full-function counter and allowing it to be seen from both floors.
On the second floor, voids are carved into the inverted curves, allowing sunlight to enter.
Using textured concrete strengthens the concept of perfection of imperfection where the wall is not completely smooth.
Still, it reflects the authenticity of the material, which can be beautiful by itself.
Moreover, by using concrete as the main material, the furniture, decorations, and LED lights of green and pink are made outstanding, emphasizing the brand’s color identity and creating a strong, memorable image of the cafe.
