Rock&Ride Shenzhen MixC Popup Store

Rock&Ride Shenzhen MixC Popup Store
© UKstudio

ROCK&RIDE SHENZHEN MIXC POPUP STORE

Within-Beyond Studio

COLLABORATORS
Anyin Design

LEAD ARCHITECTS
Zhe Zhang

DESIGN TEAM
Summer Lv,Wicks Wang

ARTIST
Yunhan Cai

CLIENTS
Rock&Ride

PHOTOGRAPHS
SFAP, Ukstudio

AREA
170 m²

YEAR
2023

LOCATION
Shen Zhen, China

CATEGORY
Store

Text description provided by architect.

The architectural design inspiration for this project originates from the heavy industry domain, drawing from fuel towers and jet propulsion systems, with a focus on the dynamics of "energy storage" and "ejection."

Rock&Ride Shenzhen MixC Popup Store
© SFAP
Rock&Ride Shenzhen MixC Popup Store
© SFAP

It translates into a symbolic architectural space using concise language, aligning with the core spirit of the American retro jewelry brand Rock&Ride.

The design is rich in passion and power, symbolizing the infusion of continuous energy into the free riders. The breakthrough in the context of block-type commerce lies in the open embrace of urban space, creating a favorable urban living experience.

Rock&Ride Shenzhen MixC Popup Store
© SFAP
Rock&Ride Shenzhen MixC Popup Store
© SFAP

Simultaneously, the construction of the architectural image must strike a balance between artistry and mass appeal, allowing for a distinctive commercial space that can amplify the brand's voice and inject new vitality into the urban landscape.

CURRENT SITUATION AND CHALLENGES

The project is located in Shenzhen MixC World, at the entrance of a commercial street and a core area of pedestrian traffic, with a retained canopy in the center of the site.

Rock&Ride Shenzhen MixC Popup Store
© SFAP
Rock&Ride Shenzhen MixC Popup Store
© SFAP

The key challenges include how to manage the relationship between the new building and the city, how to balance the "lightness" of pop-up shops with the "heaviness" of the brand, and how to address the impact of the canopy on the architectural form.

ARCHITECTURAL DESIGN

We first use weathered steel cylinders to cover the entire site. The canopy over the site has a cantilevered trend facing the main street.

Rock&Ride Shenzhen MixC Popup Store
© SFAP
Rock&Ride Shenzhen MixC Popup Store
© SFAP

We adapt to this trend by setting the main facade of the building back to the edge of the canopy's inclined columns. The ground is partially raised, extending to the site's boundary, maximizing urban open space.

The upper volume of the main facade extends outward and is intersected by a sloping surface facing the main street, revealing the interior cavity of the cylinder.

Inside the cavity, a conical metal inner wall is installed, resembling the shape of a jet, and paired with flame-like lighting to illuminate the front entrance space, creating a strong atmosphere.

Rock&Ride Shenzhen MixC Popup Store
© SFAP
Rock&Ride Shenzhen MixC Popup Store
© SFAP
Rock&Ride Shenzhen MixC Popup Store
© SFAP

The slight lift of the cantilevered portion of the main facade ensures that pedestrians on the main street can see the expression of the facade, maximizing the presentation of the facade's tension.

Rock&Ride Shenzhen MixC Popup Store
© SFAP

The back facade of the building faces a tranquil garden, and therefore, this facade is treated with a subdued and dignified approach.

THE URBAN ROLE OF THE BUILDING

The most significant feature of block-type commerce is the experiential aspect of urban space.

We use a "step back to advance" approach to create ample urban open space, solving the problem of shading and shelter for outdoor queues during peak periods of pop-up shops.

Rock&Ride Shenzhen MixC Popup Store
© UKstudio
Rock&Ride Shenzhen MixC Popup Store
© SFAP
Rock&Ride Shenzhen MixC Popup Store
© UKstudio

At the same time, we return the site to the city, embracing the public with an open attitude, becoming a hub for urban life.

This "step back" breaks down the barrier between commercial space and urban space, creating a rich interface for indoor spaces.

THE COMMERCIAL ROLE OF THE BUILDING

The entire building is covered in weathered steel finish paint, maximizing the weight and recognition of the pop-up shop, transforming the "light" brand behavior into a "weighty" architectural statement.

Rock&Ride Shenzhen MixC Popup Store
© SFAP
Rock&Ride Shenzhen MixC Popup Store
© SFAP
Rock&Ride Shenzhen MixC Popup Store
© UKstudio

The building is completely open along the street, showcasing the indoor commercial ambiance to the public through glass curtain walls. American highway signs are placed on the top, surpassing the building's height limits to convey the brand message throughout the entire street.

INTERIOR

The interior layout adopts an efficient arrangement, with display cabinets along the walls to maximize product visibility. In the nodal areas of the circular circulation, external cylindrical elements are inserted into the interior, echoing the architectural language and housing art installations within the cavities.

Rock&Ride Shenzhen MixC Popup Store
© SFAP
Rock&Ride Shenzhen MixC Popup Store
© SFAP

Overhead, wave-shaped ceiling elements made from recycled corrugated panels outline the spatial direction, enhancing the rough texture that corresponds with the exterior facade.

Mechanical heart and floral art installations created by artists compensate for the delicacy and fluidity that resonates with the jewelry, adding an artistic atmosphere and visual focal points to the interior space.

Rock&Ride Shenzhen MixC Popup Store
© SFAP
Rock&Ride Shenzhen MixC Popup Store
© SFAP

CONSISTENCY OF THE THEME

From interior furniture to city seating, and even in the logo design, variations of the cylindrical symbol are used, unifying the theme and elevating the overall design to new heights.

Rock&Ride Shenzhen MixC Popup Store
© SFAP
Rock&Ride Shenzhen MixC Popup Store
© UKstudio


Rock&Ride Shenzhen MixC Popup Store
© SFAP
Rock&Ride Shenzhen MixC Popup Store
© SFAP
Rock&Ride Shenzhen MixC Popup Store
© SFAP
Rock&Ride Shenzhen MixC Popup Store
© SFAP


Rock&Ride Shenzhen MixC Popup Store
Ejection system
Rock&Ride Shenzhen MixC Popup Store
Gif - Massing evolution


Rock&Ride Shenzhen MixC Popup Store
Section
Rock&Ride Shenzhen MixC Popup Store
Plan


Rock&Ride Shenzhen MixC Popup Store
Elevation 01
Rock&Ride Shenzhen MixC Popup Store
Elevation 02


Rock&Ride Shenzhen MixC Popup Store
Site condition


Rock&Ride Shenzhen MixC Popup Store
Sketch
Rock&Ride Shenzhen MixC Popup Store
Seat diagram


Rock&Ride Shenzhen MixC Popup Store
Logo evolution
Rock&Ride Shenzhen MixC Popup Store
Structure


Rock&Ride Shenzhen MixC Popup Store
Concept
Rock&Ride Shenzhen MixC Popup Store
Fuel system