Dolce Gusto Neo Flagship Store
Dolce Gusto Neo Flagship Store
Estudio Guto Requena
CREATIVE DIRECTORS
Guto Requena E Rodolfo Torres
COMMUNICATION
Thalissa Bechelli
ARCHITECTURE
Henrique Stabile, Rodolfo Torres, Mateus Fraga E Priscila Almeida
CLIENT
Nestlé
OPERATIONS
Ludovica Leone
CONSTRUCTION COMPANY
4constru
MANAGEMENT
Cte
LIGHTING DESIGN
Foco Luz & Desenho
LANDSCAPE DESGIN
Juliana Freitas Paisagismo
INSTALLATIONS
Rgk
AUTOMATION
Bettoni Automação E Segurança
ACCESSIBILITY
Elisa Prado
FIRE CONSULTANTS
Engepoint
SUSTAINABILITY CONSULTING
Materialab
PHOTOGRAPHS
Leonardo Finotti
YEAR
2023
LOCATION
São Paulo, Brazil
CATEGORY
Temporary Stores
The design for the Dolce Gusto Neo Flagship unites innovation, sustainability, and architecture.
The building ́s form was generated with algorithms and it was fabricated with the help of 3D-printed in biodegradable materials, making it the first building of its kind in Latin America.
This project was conceived for the launch of the Dolce Gusto Neo which incorporates recycled plastic recovered from the ocean in its machines together with biodegradable capsules.
The building architecture invites us to reflect on potential futures that we could design, especially given the climate emergency we are facing.
It also regards the alternatives that civil construction so urgently needs to consider so that we can stop using materials from non-renewable and highly polluting sources such as concrete and steel.
Shape and inspiration. Inspired by the delicate coffee flower’s five petals, the Concept Store is designed like a dome formed along five axes, each marked by a glass portico, enabling a structure that has no clear front or rear and thus presents a flowing permeability with 360-degree views of the green space surrounding it.
The interiors take advantage of the internal structure, organizing the store's program and serving as a basis for support and product displays.
Five curved LED panels form a circular feature of digital content that helps visually integrate the axes. A glass skylight lets in sunlight and creates a temple-like atmosphere with a form inspired by nature.
The Dolce Gusto Neo flagship was designed to be installed in a public park, to be democratic and accessible, and to display its 3D-printed biodegradable architecture.
It is covered with a shell, the molds of which were milled from computer files that minimize their material weight suspended from the optimized structure.
Central premise: sustainability. The prefabricated structure is composed of glued laminated timber (GLT) made from common reforested pine trees.
As important as the Flagship is for Dolce Gusto Neo, its layout followed the engineering of the structure. There are two main materials used in its construction: wood and plaster.
Kiosks. The Dolce Gusto Neo kiosks, to be installed in several shopping malls, follow the same principles as the Concept Store.
After the store is dismantled after about two years, the wood will be recycled and the plaster will be crushed and used as agricultural fertilizer, providing the soil with nutrients such as calcium and sulfur.
Their format also references the coffee flower, laid out along five axes, and is made entirely of reforested pine wood. All the wood can be recycled at the end of a kiosk ́s life cycle.
The base was digitally designed using parametric programming in waffle form, a type of modeling employing algorithms to generate a fluid structure together with fittings, and all CNC milled.
The base was digitally designed using parametric programming in waffle form, a type of modeling employing algorithms to generate a fluid structure together with fittings, and all CNC milled.
Every angle attracts the viewer to the products displayed on the counters and on the circular LED screen surrounding the kiosk.
Even the wooden sheets were cut in such a way that minimizes waste. circular LED screen surrounding the kiosk. Even the wooden sheets were cut in such a way that minimizes waste.
