CAMS 2022

CAMS 2022
© Roi Alonso

CAMS 2022

Baliza Norte

ARCHITECTS
Baliza Norte

BUDGET
$10k - 50k

STATUS
Built

SIZE
0 Sqft - 1000 Sqft

YEAR
2022

PHOTOS
Roi Alonso (12), Baliza Norte (2)

LOCATION
San Francisco, CA, United States

TYPE
Educational › Other

CAMS 2022 is a symposium about Cellular Aging and Metabolism. Baliza Norte was in charge of furniture and branding design for the event.

CAMS 2022
© Roi Alonso
CAMS 2022
© Roi Alonso

The symposium identity was designed in a holistic way, using all the elements to enhance it, since graphic to furniture.

The visual identity is based on the method to analyse cell aging through the study of the color changes of circular cell culture plates when applying reagents on them, color changes depend on the grade of senescence of cells. Based on this concept, a sequence of colors that symbolises aging was defined.

CAMS 2022
© Roi Alonso
CAMS 2022
© Roi Alonso

The symposium furniture is a three dimensional interpretation of this graphic concept. On one hand, it intends to be easily recognisable as part of the event, becoming a big symposium sign, and, on the other hand, to fulfil the specific functions for the event (scientific posters exhibition, bar and catering).

The roof terrace where the furniture is installed is protected from rain but may be exposed to occasional gusts of wind, so the furniture also aims to have a wind protective function.

CAMS 2022
© Roi Alonso
CAMS 2022
© Roi Alonso

At the same time the furniture intends, through the vertical partitions, to split people into small groups, as a Covid pandemic protection measure and, in addition, to promote close discussion.

The furniture was manufactured with MDF boards cut using CNC milling techniques. It’s made up of easily transportable pieces that can be assembled without needing glues, just a minimum quantity of screws was used for reinforced safety.

CAMS 2022
© Roi Alonso
CAMS 2022
© Roi Alonso

The furniture can be easily disassembled, flat packed and stored until reused. It was produced in local manufacturers.


CAMS 2022
© Roi Alonso
CAMS 2022
© Roi Alonso
CAMS 2022
© Roi Alonso
CAMS 2022
© Roi Alonso


CAMS 2022
CAMS 2022
© Baliza Norte
CAMS 2022
© Baliza Norte