Baker Baker

Baker Baker
© Choi Yongjoon

BAKER BAKER

oftn studio

ARCHITECTS
oftn studio

LEAD ARCHITECTS
Kim Jinsoo, Kim Suji

DESIGN TEAM
Kim Jinsoo, Kim Suji, Park Yejin, Yoon Jeongseok

PHOTOGRAPHS
Choi Yongjoon

AREA
149 m²

YEAR
2023

LOCATION
Seoul, South Korea

CATEGORY
Coffee Shop, Grocery Store

Baker Baker is a space that gathers, communicates, and connects people gathered with a common interest in bread.

Baker Baker
© Choi Yongjoon
Baker Baker
© Choi Yongjoon

The project was inspired by the square, encouraged everyone to participate, even in a passive way, and planned to be a vibrant space by lengthening their stay.

Both the outside and inside, the customer's movement line and the employee's movement line were made into a flexible boundary area to be opened and invited to experience and participate in the brand.

Baker Baker
© Choi Yongjoon
Baker Baker
© Choi Yongjoon
Baker Baker
© Choi Yongjoon

By expressing the elements of bread with various sensory cognitive elements, various experiences, and communities were activated.

I wanted to create a variable and empty space filled with people and stories.

Baker Baker
© Choi Yongjoon
Baker Baker
© Choi Yongjoon

By emphasizing the primitive properties of materials such as concrete and wood as much as possible, a comfortable atmosphere was created, and naturalness could be expressed without being processed.

It uses physical properties that can preserve old beauty even after a while, not a smooth and shiny style, and makes it a space where you can feel the flow of time such as season and weather.

Baker Baker
© Choi Yongjoon
Baker Baker
© Choi Yongjoon

The movement that occurs according to the shape of the baking space is naturally used by customers, and the process of actually making bread can be naturally experienced visually and olfactory. Baker Baker is a borderless space that focuses on the essence and induces a brand experience.


Baker Baker
© Choi Yongjoon
Baker Baker
© Choi Yongjoon
Baker Baker
© Choi Yongjoon
Baker Baker
© Choi Yongjoon
Baker Baker
© Choi Yongjoon
Baker Baker
© Choi Yongjoon


Baker Baker
© Choi Yongjoon
Baker Baker
© Choi Yongjoon