100 Hertzel St.

100 Hertzel St.

100 HERTZEL ST.

Odo Architects

ARCHITECTS
Odo Architects, Orna Shatil and Doron Minin

LEAD ARCHITECT
Arch.hadas Maman

CARPENTRY
"Noganagarut" Restored wood blinds

OFFICE WEBSITE
www.Odo.co.il

MATERIALS
ParklexNatural wood for exterior panels "Antra 

BENAFSHI
Dual lacquered laminated glass

PHOTOGRAPHY
Eyal Tagar

PROJECT NAME
100 Hertzel St.

BUILT AREA
2100 m2

AREA
10,000 sqft - 25,000 sqft

YEAR
2017

LOCATION
100, Herzl Street, Tel Aviv-Yafo, Israel

TYPE
Residential › Multi Unit Housing

PROJECT ENTREPRENEUR: ASAYAG-HAI INC.

The Sandler House was constructed in the early 1940s by an unknown architect.

100 Hertzel St.
100 Hertzel St.
100 Hertzel St.

The building has a typical Florentine-style typology of four floors with mixed uses that combine living, commercial and office spaces.

Additionally, it used to have a sausage factory in the back of the loot.

The building is part of the preservation fabric listed in the new Florentine preservation plan meaning that it is one of the buildings that creates the unique urban fabric of Florentine.

100 Hertzel St.
100 Hertzel St.

Moreover, it is the first building being preserved under the new plan with the collaboration of the Tel Aviv municipality and the project entrepreneur.

As part of the preservation project of the building, two stories were added to the originally four stories building.

As well as a setback story, which defines the street section in a softer way, and an entire back wing.

100 Hertzel St.
100 Hertzel St.
100 Hertzel St.

The add stories were designed to enhance the presence of original stories, which was done by simpler lines, elements, materials and colors.


100 Hertzel St.
100 Hertzel St.
100 Hertzel St.


100 Hertzel St.
100 Hertzel St.
100 Hertzel St.