P.C. Hooftstraat 138
P.C. Hooftstraat 138
Unstudio
ARCHITECTS
Unstudio
SIZE
1000 sqft - 3000 sqft
BUDGET
Undisclosed
STATUS
Built
YEAR
2019
LOCATION
Amsterdam, Netherlands
CATEGORY
Commercial › Retail
Taking cues from nearby museums for framing Dutch art, creative heritage and elegance, UNStudio’s design for "The Looking Glass" sets the stage for a unique and distinctive flagship store by reimagining the display of clothes.
UNStudio's design for the facade of P.C. Hooftstraat 138 is a celebration of textiles, both in form and function; three curved glass panels flow down from the upper floors in a design that mimics billowing transparent cloth.
This play with glass creates opening spaces on a pedestrian eye-level that unveil the latest designs.
In a fluid gesture, fashion and architecture come together to represent and celebrate the craftsmanship and geometry of high-end, tailored clothing, creating harmony between aesthetics and function.
All this, while keeping true to the original design of the three-windowed vertical division of an Amsterdam town house, where on the upper floors above the retail section, a bespoke apartment design will carry high-end architecture through the entire building.
