SAUDI ARABIA PAVILION for EXPO 2020

SAUDI ARABIA PAVILION for EXPO 2020
© tBMA-Martin Micka

SAUDI ARABIA PAVILION for EXPO 2020

Boris Micka Associates

PHOTOS
Bma-martin Micka

STATUS
Built

SIZE
25,000 Sqft - 100,000 Sqft

BUDGET
Undisclosed

YEAR
2021

LOCATION
Dubai, United Arab Emirates

CATEGORY
Cultural › Pavilion

Universal EXPOs are extraordinary events where many countries gather to share with a vast audience the most significant features of their culture, geography, society, and economies.

SAUDI ARABIA PAVILION for EXPO 2020
© tBMA-Martin Micka
SAUDI ARABIA PAVILION for EXPO 2020
© tBMA-Martin Micka

As a design team involved in many EXPOs, BMA is aware that this type of exhibition generates an over-stimulating environment where every participant competes with the others, trying to call for attention with unique architecture.

The KSA Pavilion deliberately avoids sinuous and over-complicated forms, difficult to apprehend by the visitors. Standing as a self-contained, prismatic volume, this distinctive landmark speaks of a solid, determined, trustworthy country.

SAUDI ARABIA PAVILION for EXPO 2020
© tBMA-Martin Micka
SAUDI ARABIA PAVILION for EXPO 2020
© tBMA-Martin Micka

The beautifully crafted structure rises from the ground upwards, symbolizing a firmly grounded society with unlimited ambitions.

The simplicity of its lines and its construction quality represent a society that values beauty in the essence of things.

SAUDI ARABIA PAVILION for EXPO 2020
© tBMA-Martin Micka
SAUDI ARABIA PAVILION for EXPO 2020
© tBMA-Martin Micka

The building is a very recognizable statement for visitors, a point of attraction that sparks their interest to explore further.

The Pavilion reaches for the sky, its facade opening like a large window into the future, reflecting the present.

SAUDI ARABIA PAVILION for EXPO 2020
© tBMA-Martin Micka
SAUDI ARABIA PAVILION for EXPO 2020
© tBMA-Martin Micka

This welcoming gesture opens the path that leads visitors through the contents of the various exhibition areas.

As an actual cultural embassy at EXPO, the Saudi Arabia Pavilion incarnates a country opening to the world and a diverse society, proud of its heritage but rapidly evolving towards a new and exciting future.

A vast range of exhibition resources have been used to encompass the diversity of Saudi Arabia as the biggest country in the Middle East:

SAUDI ARABIA PAVILION for EXPO 2020
© tBMA-Martin Micka
SAUDI ARABIA PAVILION for EXPO 2020
© tBMA-Martin Micka

a fully animated LED façade inclined over an interactive open plaza, large-scale curved screens to generate immersive environments, scenographic reproductions, state-of-the-art digital interactives, shootings in 22 natural locations covering 11.000 km, and other features.

The combination of traditional and entirely contemporary exhibition techniques results in a mesmerizing visitor experience.

SAUDI ARABIA PAVILION for EXPO 2020
© tBMA-Martin Micka