Rapunzel Visitor Centre

Rapunzel Visitor Centre
© Markus Guhl Architekturfotografie

RAPUNZEL VISITOR CENTRE

haascookzemmrich STUDIO 2050

LANDSCAPE ARCHITECTS
Ramboll Studio Dreiseitl

CONTRACTORS
Gebr. Filgis GmbH & Co. KG

STRUCTURAL ENGINEERING
Ecoplan Ing.

BUILDING PHYSICS
umt Umweltingenieure

FIRE PROTECTION CONSULTANT
Tichelmann&Barillas

ELECTRICAL ENGINEERING
g+h projektplan

RESPONSIBLE PARTNER
Martin Haas

PROJECT LEADER
Sinan Tiryaki, Lisa Ruiu

INTERIOR ARCHITECT
Lena Lang

FACADE AND DETAILS
Yohei Kawasaki

PLANING TEAM
Katharina Hoppenstedt, Xun Li, Felix Wolf

TENDER AND AWARD
Ariane Prevedel

ENERGY CONCEPT
Transsolar

EXHIBITION CONCEPT
Atelier Markgraph

PROGRAM / USE / BUILDING FUNCTION
Visitor Centre with Coffee Roastery, Bakery, Exhibition Space, Grocery Store and some small office spaces as well as Conference rooms that can be used for seminars etc.

AREA
7560 m²

YEAR
2022

LOCATION
legau, germany

CATEGORY
Visitor center

After three years of construction, a visitor center has emerged as a walk-in building sculpture on the premises of Rapunzel Naturkost GmbH in Legau.

Rapunzel Visitor Centre
© Markus Guhl Architekturfotografie
Rapunzel Visitor Centre
© Markus Guhl Architekturfotografie

The new visitor center is designed to be public and inviting and is intended to make Rapunzel's leitmotif "We make organic out of love" tangible for visitors.

A house is full of discoveries that invite guests to linger and participate in varied and emotional imparting of knowledge.

Rapunzel Visitor Centre
© Markus Guhl Architekturfotografie
Rapunzel Visitor Centre
© Markus Guhl Architekturfotografie

The address-forming building sculpture welcomes every visitor from afar through the northern high point - the Rapunzel Tower.

The fairytale garden surrounds the house and extends to the roof. An open and invitingly accessible sculpture where at the end the crow's nest allows a view of the landscape.

Rapunzel Visitor Centre
© Markus Guhl Architekturfotografie
Rapunzel Visitor Centre
© Markus Guhl Architekturfotografie

The gesture is accompanied by the large, floating roof that spans everything and wraps itself around the visitor center like a band, but does not limit inside and outside views.

The new Rapunzel World makes the leitmotif of the company tangible with all senses.

Rapunzel Visitor Centre
© Markus Guhl Architekturfotografie
Rapunzel Visitor Centre
© Markus Guhl Architekturfotografie

In the exhibition, visitors can learn interesting facts about cultivation, fair trade, and production as well as sustainable living at interactive stations.

The coffee roastery is designed in such a way that you can watch the roasting and processing, including the beautiful smell of the coffee.

Rapunzel Visitor Centre
© Markus Guhl Architekturfotografie
Rapunzel Visitor Centre
© Markus Guhl Architekturfotografie

Rapunzel's braid in the form of a large, spiral wooden staircase connects all floors from the wine cellar to the exhibition and the roof terrace with its wonderful all-around view.

In addition to the bakery and the organic market, there are many other rooms to discover for training courses, yoga, and other activities.

The playfully designed fairytale garden leads to the tropical house, where you can watch the coffee plants grow.

Rapunzel Visitor Centre
© Markus Guhl Architekturfotografie
Rapunzel Visitor Centre
© Markus Guhl Architekturfotografie
Rapunzel Visitor Centre
© Markus Guhl Architekturfotografie

Of which of the two equal entrances the visitor enters the building from, he is received and distributed via the center.

The glazed interior partitions allow generous insights into the coffee roastery and the bakery. The inviting spiral staircase sculpture connects the ground floor with the gallery above.

Natural and renewable building materials such as wood and clay were used and the building services were reduced to a necessary minimum.

Rapunzel Visitor Centre
© Markus Guhl Architekturfotografie
Rapunzel Visitor Centre
© Markus Guhl Architekturfotografie

No styrofoam was used for the insulation and the subfloor, but recycled foam glass gravel was. All materials, colors, and coatings are mineral and ecologically carefully selected.

Daylight is used in the visitor center and mechanical air conditioning is largely dispensed with.

Rapunzel Visitor Centre
© Markus Guhl Architekturfotografie
Rapunzel Visitor Centre
© Markus Guhl Architekturfotografie

Here we used what nature provides us as a microclimate on site to build a robust and durable house that works with nature and not against nature.

All the craft businesses involved in the construction of the Rapunzel World are located in the immediate vicinity of Legau.

Rapunzel Visitor Centre
© Markus Guhl Architekturfotografie
Rapunzel Visitor Centre
© Markus Guhl Architekturfotografie

Only for the Rapunzel staircase and the finely enrobed bricks, we had to resort to more distant partners, as the brick kilns in Switzerland still had old kilns that allowed a special type of engobe.

The building not only strengthens the region but also helps the environment by avoiding emissions and resource consumption in transport.

Rapunzel Visitor Centre
© Markus Guhl Architekturfotografie


Rapunzel Visitor Centre
Plan - Situation
Rapunzel Visitor Centre
Plan - Site


Rapunzel Visitor Centre
Plan - Basement
Rapunzel Visitor Centre
Plan - 1st floor


Rapunzel Visitor Centre
Plan - 2nd floor
Rapunzel Visitor Centre
Plan - Roof


Rapunzel Visitor Centre
Section AA
Rapunzel Visitor Centre
Axonometric