Jinan Vanke Marketing Center

Jinan Vanke Marketing Center
© Masao Nishikawa
Jinan Vanke Marketing Center
© Masao Nishikawa

Jinan Vanke Marketing Center

Tsushima Design Studio

ARCHITECTS
Tsushima Design Studio

CLIENT
Jinan Vanke

LANDSCAPE ARCHITECTS 
Yamato Planning Consultant Co

PHOTOGRAPHS
Masao Nishikawa

AREA
1557 M²

YEAR
2013

LOCATION
Jinan, China

CATEGORY
Hospitality Architecture, Commercial Architecture

Text description provided by architect.

Located in the city center of Jinan (Capital of Shandong Province), the Jinan Marketing Center is the highlight of the flagship mixed-development project for Vanke to venture into this region.

Jinan Vanke Marketing Center
© Masao Nishikawa
Jinan Vanke Marketing Center
© Masao Nishikawa

As part of the master planning for the project, the marketing center is the first area to be showcased to the public.

The design concept is for the architecture to buffer the immediate urban city experience, serving as an important circulation transition as people leave behind the commercial space and enter into the quiet residential zone, which is sited next to a lush green hill.

Jinan Vanke Marketing Center
© Masao Nishikawa
Jinan Vanke Marketing Center
© Masao Nishikawa

The architect and landscape designer collaborated very closely to create a tranquil experience as people approach the project. 

The entire glass door system on the first floor can be fully opened to allow the spatial flow between indoor space and the outdoor landscape, while the second floor façade is designed with aluminum louvers to allow light and view while ensuring privacy.

Jinan Vanke Marketing Center
© Masao Nishikawa
Jinan Vanke Marketing Center
© Masao Nishikawa

A customized metal mesh (sandwiched between 2 panes of glass) is used in the entrance canopy and part of the front elevation. During the day, this creates a contrast between the semi-transparent material with the dark bronze aluminum.

During the night, the glass-mesh hybrid material, combined with the integrated lighting fixtures, creates a shiny icon with a gold sheen, with a very different character and atmosphere from the day.

Jinan Vanke Marketing Center
© Masao Nishikawa


Jinan Vanke Marketing Center
© Masao Nishikawa
Jinan Vanke Marketing Center
© Masao Nishikawa
Jinan Vanke Marketing Center
© Masao Nishikawa


Jinan Vanke Marketing Center
Front Elevation


Jinan Vanke Marketing Center
First Floor Plan
Jinan Vanke Marketing Center
Second Floor Plan


Jinan Vanke Marketing Center
Detail