CAFÉ CAMALEON
MVRDV + GRAS Arquitectos
CONTRACTOR
Artis GmbH
CONSTRUCTION MANAGEMENT
MKP
MEP
IB Brandes
FOUNDING PARTNER IN CHARGE
Jacob van Rijs
PARTNER DIRECTOR
Fokke Moerel
LOCAL CO ARCHITECT
Laura V Rave
DESIGN TEAM
Jacob van Rijs, Fokke Moerel, Jose Ignacio Velasco Martin, Carl Jarneving, Boris Maas, Alicja Pawlak, Mathias Pudelko
CLIENT
Camper
GRAPHIC DESIGN
Yukiko
PHOTOGRAPHS
Daria Scagliola
LOCATION
Berlin, Germany
CATEGORY
Coffee Shop, Store, Coffee Shop Interiors
Text description provided by architect.
Casa Camper Berlin opened in 2009, situated in Berlin Mitte, close to a vibrant shopping area. Alongside the hotel lobby, the ground floor of the building originally included a separate commercial space.
Camper approached MVRDV and GRAS Arquitectos to design a new concept for a lobby, retail showcase for Camper shoes, and restaurant that would better align with the brand’s strong design reputation.
The occupancy patterns of the three programmes are very different, meaning they are unlikely to be busy at the same time.
There was therefore an opportunity to combine all three programmes in a single room, creating a flexible space that could adapt throughout the day, as well as for future needs, taking advantage of synergies between the different functions.
Though the three areas operate very differently, they all share one necessary element: a counter for interacting with customers.
The main feature of the space is therefore a single, 18-metre-long counter serving all three functions.
Each function was given its own colour: red for the hotel lobby; white for the retail showcase, following the specifications for Camper Lab stores; and brown for the restaurant, inspired by the colour of German Milchkaffee.
To show the interaction between the different programs, the colours merge into each other, creating a colour gradient throughout the length of the space that is visible in the floors, walls, and counter.
These vibrant colours were the inspiration for the project’s name, Camaleon, as the appearance of the space will be very different depending on one’s vantage point. Camaleon also references the brand’s first shoe from 1975, the Camaleón.
Outside, a 12-metre-long openable glass façade creates a clear, welcoming connection to the street. Inside, the colour counter to printed wood for the walls and cement-based floor tiles, mixed with different ratios of red, clear and brown recycled glass – making use of a traditional technique from Mallorca, Camper’s hometown.
Café Camaleon is MVRDV’s first completed work in Berlin – a timely completion as, after a long connection to Germany through projects such as their first project the Berlin Voids, the Expo 2000 building in Hannover, and the recently completed WERK12 in Munich, MVRDV opened an office in Berlin last year.
