Oever Gallery
© Skinn Branding Agency

OEVER GALLERY

5AM

ARCHITECTS
5AM

CATAGORY
Gallery

MANUFACTURERS
Asona, Hay, Magis, Sixinch, Alu, Carro Floor, Exterus, Moobi, Moustache, Publima

INTERIOR DESIGN
5AM

WALL FINISHES
Alleman Construct

INTERIOR DESIGN TEAM
Olivier Caluwier, Amber Feijen

ARTISTS FIRST SHOW
Yam Shalev, Ju Schnee, Maria Imaginario, Soicho Yamaguchi, Marcela Florido

CLIENTS
Oever

LOCATION
Oostende, Belgium

AREA
150 m²

OBJECTS
Ettore Sottsas, The Skateroom - Jenny Holzer, Crash, Crash Bearbrick

YEAR
2022

Oever’ is Dutch for shore or bank. The concrete kind. This new art gallery is located in the East Bank harbor area of Ostend, the only genuine city on the Belgian coast.

Oever Gallery
© Skinn Branding Agency
Oever Gallery
© Skinn Branding Agency
Oever Gallery
© Skinn Branding Agency
Oever Gallery
© Skinn Branding Agency

Popularly called ‘Bruxelles plage’, it was historically linked to the capital of Belgium. The beau monde of Brussels loved traveling there for a seaside getaway.

Today you still feel the faded glory of what once was a rich city. The city is a haven for creatives and even has its own street art festival.

Oever Gallery
© Skinn Branding Agency
Oever Gallery
© Skinn Branding Agency
Oever Gallery
© Skinn Branding Agency

A fitting location for a contemporary art gallery with its own in-house coffee shop and store concept.The overall gray shell and textured material mix provide a full experience. Functionality can and should be beautiful.”

The story. The founders of Oever gave 5AM design studio carte blanche for the spatial design.The strong link with graffiti, street, and urban art formed the basis for the interior concept.

The challenge consisted in keeping the gallery space for creative experiment, inspiring a new generation of artists on the one hand, but also radiating inviting energy for curious passers-by wandering inside for a coffee or a book.

Oever Gallery
© Skinn Branding Agency
Oever Gallery
© Skinn Branding Agency
Oever Gallery
© Skinn Branding Agency

Concept. 5AM decided to flip things around and recreated the typical street artist’s canvas, the concrete jungle, in a minimal, stripped-down version inside the gallery.

The monochrome gray palette refers to the city’s hero color and roughness. Contrasting smooth and rough city textures are altered.

Oever Gallery
© Skinn Branding Agency
Oever Gallery
© Skinn Branding Agency
Oever Gallery
© Skinn Branding Agency
Oever Gallery
© Skinn Branding Agency

Urban art often functions as cultural commentary, regularly infused with bold shapes and colors, pop-art inspiration, and recognizable cartoon characters, combined with a signature streak of sobering humor.

Leave it to 5AM to integrate these elements in a subtle yet undeniable way.Space. The overall use of gray highlights the pure and calming function of the space.

Oever Gallery
© Skinn Branding Agency
Oever Gallery
© Skinn Branding Agency

The material mix of raw concrete, rough stucco, mirror, brushed aluminum, and high-gloss bold-shaped display objects offers contrast and guidance in a subtle way.

Oever has personality but doesn’t steal the thunder of the artists on display. A hint of signature color was added by the use of aquamarine blue in the toilet and in the iconic Moustache Bold chairs.

Flow. The open-plan space can be divided into different zones by using a smart freestanding system that offers full flexibility and can easily be assembled or expanded whenever and wherever without the need for tools.

Oever Gallery
© Skinn Branding Agency
Oever Gallery
© Skinn Branding Agency
Oever Gallery
© Skinn Branding Agency

Display elements and backgrounds in different sizes and colors can be added accordingly. “We created zones by using a flexible system and focal points that serve each activity individually.

States 5AM designer Amber Feijen.The overall gray shell and textured material mix provide a full experience. Functionality can and should be beautiful.” states 5AM designer Amber Feijen.

Oever Gallery
© Skinn Branding Agency
Oever Gallery
© Skinn Branding Agency


Oever Gallery
Plan