Luxottica Digital Factory
© Lorenzo Zandri

Luxottica Digital Factory 

Park Associati

ARCHITECTS
Park Associati

AREA
9000 M²

YEAR
2022

MANUFACTURERS
Dinesen, Kvadrat, Lamp Arredo, Tvitec

MECHANICAL AND ELECTRICAL ENGINEERING
Esa Engineering

LEED CERTIFICATION
Esa Engineering

LIGHTING PROJECT
Esa Engineering

STRUCTURES
Msc Associati S.r.l.

INTERIOR DESIGN
Storagemilano

PROJECT LEADER
Lorenzo Merloni

DESIGN TEAM
Filippo Pagliani, Michele Rossi, Michele Versaci, Valeria Donini, Alessandro Bentivegna, Simone Caimi, Ismail Seleit, Marco Vitalini, Cristina Tudela Molino, Luna Pavanello, Sofia Dalmasso, Luca Pazzaglia, Marinella Ferrari, Mario Frusca

LANDSCAPE PROJECT
Arch. Marco Bay

CLIENT
Luxottica Group S.p.a.

ENERGETIC CERTIFICATION
Leed Gold – New Costruction

FIRE PREVENTION
Esa Engineering

FACADES
Deerns

LOCATION
Milano, Italy

CATEGORY
Mixed Use Architecture, Factory, Adaptive Reuse

Milan is enhanced by a new intervention of industrial architectural restoration aimed at accommodating the Digital Factory of Luxottica, a world leader in the eyewear market.

Luxottica Digital Factory
© Andrea Martiradonna
Luxottica Digital Factory
© Andrea Martiradonna

Thanks to Park Associati's retrofitting intervention, in collaboration with storagemilano the complex becomes an open and flexible container where history, change and creativity find the ideal convergence ground.

Paying the greatest attention to quality, using technologically innovative materials and seeking cutting-edge architectural solutions are the Digital Factory project’s focal points that take inspiration from Luxottica's identity principles.

Luxottica Digital Factory
© Lorenzo Zandri
Luxottica Digital Factory
© Lorenzo Zandri
Luxottica Digital Factory
© Andrea Martiradonna
Luxottica Digital Factory
© Lorenzo Zandri

While paying attention to the peculiar elements of the place and respecting the social fabric of the neighbourhood hosting the new structure.

Park Associati's project reinterprets the existing industrial building - formerly occupied by General Electric - by maintaining its main volumes and, above all, its character, with contemporary top quality additions both to the facade and inside.

Luxottica Digital Factory
© Lorenzo Zandri
Luxottica Digital Factory
© Lorenzo Zandri
Luxottica Digital Factory
© Lorenzo Zandri
Luxottica Digital Factory
© Lorenzo Zandri

The intervention emphasises the building's original shapes and lines by eliminating any later internal additions and by adapting the building to contemporary safety and sustainability parameters.

While preserving the excellent reinforced concrete truss design and enhancing the facade's vertical shape.

The casing is the result of technological and structural research aimed at lending the building the greatest transparency and indoor brightness.

Luxottica Digital Factory
© Andrea Martiradonna
Luxottica Digital Factory
© Andrea Martiradonna

The daring and startling facade overlooking Via Tortona consists of a full-height glazed structure with vertical bronzed metal pilasters that bring to mind the sheds.

Luxottica Digital Factory
© Lorenzo Zandri
Luxottica Digital Factory
© Lorenzo Zandri

Transparency is reflected onto the internal spaces that are completely reinterpreted to accommodate the new functions: the showroom and some commercial spaces on the ground floor, and the Digital Lab - a high-tech innovation centre - on the first floor.

Luxottica Digital Factory
© Andrea Martiradonna
Luxottica Digital Factory
© Lorenzo Zandri
Luxottica Digital Factory
© Lorenzo Zandri

Designed by storagemilano in collaboration with Park Associati, the interiors are bright and comfortable and benefit from green leisure and informal meeting areas - the internal garden on the ground floor and the green patios on the first floor.

Luxottica Digital Factory
© Lorenzo Zandri
Luxottica Digital Factory
© Lorenzo Zandri
Luxottica Digital Factory
© Lorenzo Zandri

The intervention follows a LEED quality and sustainability protocol, and is estimated to be awarded the "GOLD" class. The Digital Factory helps revitalize an area of the city that from suburban environment has been turned into a vital area, which is thus returned to the urban and social fabric.

Luxottica Digital Factory
© Andrea Martiradonna


Luxottica Digital Factory
Plan - First Floor
Luxottica Digital Factory
Plan - Ground Floor


Luxottica Digital Factory
Section 1
Luxottica Digital Factory
Section 2
Luxottica Digital Factory
Section 3
Luxottica Digital Factory
Elevation

Park Associati Srl.
T +39 2 798452
Park Associati Srl.
Via Garofalo, 31 - 20133 Milan, Italy