Luxottica Digital Factory
Luxottica Digital Factory
Park Associati
PHOTOGRAPHS
Andrea Martiradonna, Lorenzo Zandri
MANUFACTURERS
Dinesen, Kvadrat, Lamp Arredo, Tvitec
MECHANICAL AND ELECTRICAL ENGINEERING
Esa Engineering
LEED CERTIFICATION
Esa Engineering
LIGHTING PROJECT
Esa Engineering
STRUCTURES
Msc Associati S.r.l.
INTERIOR DESIGN
Storagemilano
PROJECT LEADER
Lorenzo Merloni
DESIGN TEAM
Filippo Pagliani, Michele Rossi, Michele Versaci, Valeria Donini, Alessandro Bentivegna, Simone Caimi, Ismail Seleit, Marco Vitalini, Cristina Tudela Molino, Luna Pavanello, Sofia Dalmasso, Luca Pazzaglia, Marinella Ferrari, Mario Frusca
LANDSCAPE PROJECT
Arch. Marco Bay
CLIENT
Luxottica Group S.p.a.
ENERGETIC CERTIFICATION
Leed Gold – New Costruction
FIRE PREVENTION
Esa Engineering
FACADES
Deerns
LOCATION
Milano, Italy
CATEGORY
Mixed Use Architecture, Factory, Adaptive Reuse
Milan is enhanced by a new intervention of industrial architectural restoration aimed at accommodating the Digital Factory of Luxottica, a world leader in the eyewear market.
Thanks to Park Associati's retrofitting intervention, in collaboration with storagemilano the complex becomes an open and flexible container where history, change and creativity find the ideal convergence ground.
Paying the greatest attention to quality, using technologically innovative materials and actory project’s focal points that take inspiration from Luxottica's identity principles, while paying attention to the peculiar elements of the place and respecting the social fabric of the neighbourhood hosting the new structure.
Park Associati's project reinterprets the existing industrial building - formerly occupied by General Electric - by maintaining its main volumes and, above all, its character, with contemporary top quality additions both to the facade and inside.
The intervention emphasises the building's original shapes and lines by eliminating any later internal additions and by adapting the building to contemporary safety and sustainability parameters, while preserving the excellent reinforced concrete truss design and enhancing the facade's vertical shape.
The casing is the result of technological and structural research aimed at lending the building the greatest transparency and indoor brightness.
The daring and startling facade overlooking Via Tortona consists of a full-height glazed structure with vertical bronzed metal pilasters that bring to mind the sheds.
Transparency is reflected onto the internal spaces that are completely reinterpreted to accommodate the new functions: the showroom and some commercial spaces on the ground floor, and the Digital Lab - a high-tech innovation centre - on the first floor.
Designed by storagemilano in collaboration with Park Associati, the interiors are bright and comfortable and benefit from green leisure and informal meeting areas - the internal garden on the ground floor and the green patios on the first floor.
The intervention follows a LEED quality and sustainability protocol, and is estimated to be awarded the "GOLD" class.
The Digital Factory helps revitalize an area of the city that from suburban environment has been turned into a vital area, which is thus returned to the urban and social fabric.
