Loja Wentz Store

Loja Wentz Store
© Fran Parente
Loja Wentz Store
© Fran Parente

LOJA WENTZ STORE

Felipe Hess Arquitetos

LEAD ARCHITECTS 
João Paulo Carrascoza, Roberta Alecrim

LANDSCAPE
Flávia Tiraboschi

PHOTOGRAPHS 
Fran Parente

ENGINEERING 
Engenharia Sq2

CLIENTS 
Guilherme Wentz, Rafael Gehrke

MANUFACTURERS 
Autodesk, Chaos Group, 13 Sq2, Adobe Systems Incorporated, Deca, Engenharia Do Mámore - Marmoraria, Enrico Serralheria Artística, Js Cameras E Serviços, Ladrilhos Maria Estela, Open Space, Projeto Ar-condicionado, Todeschini, Tramontina, Trimble Navigation, Wateroof

YEAR
2019

AREA 
1722 Ft²

CATEGORY
Store

LOCATION
São Paulo, Brazil

The Concept store for the designer Guilherme Wentz is a result of a renovation of a two-story building.

Loja Wentz Store
© Fran Parente
Loja Wentz Store
© Fran Parente
Loja Wentz Store
© Fran Parente

The Architecture office took advantage of the existing recessed entrance to create an external seating area with tropical garden and a facade in two planes: one in the gable of the neighboring lot with the name of the store, and the other, the shop front itself with access to the store.

The result of its interior is made from a composition between shapes which form a final volumetry that has visual relationship with the designer’s pieces.

The exposition area is held on the ground floor and mezzanine, and an indoor patio and coffee area complement the space.

Loja Wentz Store
© Fran Parente
Loja Wentz Store
© Fran Parente
Loja Wentz Store
© Fran Parente

The store was built with the usage of few neutral coverings: hydraulic floor tiles at the facade, cement-based grouting for the floor, composition between textured and smooth walls to enhance volumetries.

The lightning is diffuse, but also lights out the display spots in the store. The landscaping focuses on the essence that Wentz has: tropicality.

Loja Wentz Store
© Fran Parente
Loja Wentz Store
© Fran Parente

The main purpose of the project was to reflect the brand itself, to be a mix matching display for the designer works.


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