KYWC Architects

Place J

Place J

Kim Seunghoy (Seoul National University) + KYWC Architects

Place J
© KIM Jaekyung

ARCHITECTS
Kywc Architects, Kim Seunghoy (Seoul National University)

PROJECT TEAM
Moon Jooho, Kim Yerie

LEAD ARCHITECTS
Kim Seunghoy (Seoul National University)

STRUCTURAL ENGINEER
Yoon Koojo Structural Engineering Co.

CONSTRUCTION
Ean R&c, Kim Jongkyu

PHOTOGRAPHS
Kim Jaekyung

AREA
1960 m²

YEAR
2014

LOCATION
Seoul, South Korea

CATEGORY
Retail

Place J
© KIM Jaekyung
Place J
© KIM Jaekyung
Place J
© KIM Jaekyung

Text description provided by architect.

Various programs, like spaces for parties or retail are planned for the building.

As programs are typically related each other, a flexible system has been proposed to connect them as necessary.

Place J
© KIM Jaekyung
Place J
© KIM Jaekyung
Place J
© KIM Jaekyung

A three-dimensional structure created by the irregular site, setback regulations, and the layered programs makes a different impression according to the particular view-point.

In other words, it can be said that the building’s shape changes according to its urban relationship. The volume includes various types of space.

Every level has its unique sense of space like three stories high party room with meeting rooms added as the form of balcony, triangular roof garden with sky view.

The stone finished external wall is cut by brown stainless parts including balcony, terrace, and entrance which function as spatial device to communicate with urban space.

Place J
© KIM Jaekyung
Place J
© KIM Jaekyung
Place J
© KIM Jaekyung

The main volume made of vertical limestone louvers is read as a group of lines rather than as a mass.

A paradox was intended between the lightness of segmented lines and the weightiness to the property of the stone.

The Place J is established in the coexistence of the opposites; all these paradoxes such as maximized floor area ratio with many voids, privately owned space open to the public, and possibility of connection between separate areas as necessary. Architecture is something to embrace mixed hopes and goals in one place.

Place J
© KIM Jaekyung


Place J
© KIM Jaekyung
Place J
© KIM Jaekyung
Place J
© KIM Jaekyung


Place J
Mass Diagram


Place J
Basement Plan
Place J
First Floor Plan
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Third Floor Plan
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Fourth Floor Plan
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Fifth Floor Plan
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Roof Plan


Place J
East Elevation
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West Elevation
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South Elevation
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North Elevation


Place J
Section A
Place J
Section B
Place J
Section C
Place J
Detail Diagram

KYWC Architects
T +82 2 25924128 F +82 2 25924129
KYWC Architects
13 Duteopbawiro-31, Yongsan-gu, Seoul, South Korea