ENSHADOER Store
© Minjie Wang

ENSHADOER STORE

Say Architects

INTERIOR DESIGNERS
Say Architects

AREA
174 m²

YEAR
2021

PHOTOGRAPHS
Minjie Wang

MANUFACTURERS
佛山市铝丽装饰材料有限公司, 安平县奇硕金属丝网制品有限公司, 浙江祥捷绿建科技有限公司

CLIENT
Enshadower

PARTNERS IN CHARGE
Yan Zhang, Jianan Shan

TEAM
Ziyi Sun, Sheng Hang, Ruinan Wang, Xue Kong, Jin Ye(diagram)

CONSTRUCTIONS
Hangzhou Fengqi construction

LOCATION
Hangzhou, China

CATEGORY
Retail Interiors

Established in 2012, ENSHADOER® is a functional clothing brand that acquired inspiration from fixed-gear bicycle sport at the earliest time in the domestic, say architects were commissioned to design the first offline store located in Nanyu street of Hangzhou.

ENSHADOER Store
© Minjie Wang
ENSHADOER Store
© Minjie Wang
ENSHADOER Store
© Minjie Wang
ENSHADOER Store
© Minjie Wang

Review the past decade, a developing golden era for both the brand and Hangzhou City. say introduced the industrial materials used in the city's construction and start a conversation across time between the brand and the site.

At the initial establishment of ENSHADOER, it focused on riding costumes of fixed-gear bicycle sport. The fixed-gear bicycle has single direction pedal, wheels and pedals are always in a fixed state, mail carriers of the city used them for delivering in the old days.

ENSHADOER Store
© Minjie Wang
ENSHADOER Store
© Minjie Wang
ENSHADOER Store
© Minjie Wang
ENSHADOER Store
© Minjie Wang

Afterward, it developed into a fashionable sport for young people. say started the concept of cycling around the city.

Say selected some common but not memorable building materials from the city texture, including concrete, channel glass, perforated aluminum plate, rhombus aluminum net, etc., and collaged them together into an attractive facade.

ENSHADOER Store
© Minjie Wang
ENSHADOER Store
© Minjie Wang
ENSHADOER Store
© Minjie Wang
ENSHADOER Store
© Minjie Wang

The prominent architecture is a two-floor building. The first floor is for coffee and clothing exhibitions, and the second floor is a multi-functional exhibition space to cope with the demand of the brand to use the offline store. The facades correspond to each functional program with light transmittance.

Say kept the wooden structure of the original architecture, which was re-polished and painted. The single-direction natural lighting reveals the beauty of texture. say used 36 aluminum honeycomb plates as suspended ceiling between the beam positions.

ENSHADOER Store
© Minjie Wang
ENSHADOER Store
© Minjie Wang
ENSHADOER Store
© Minjie Wang

The Southern Song Imperial Street has always been a crucial commercial street for Hangzhou, the facade of buildings along the streets reflects the evolution of cultural over centries. say want to refresh the commercial atmosphere of the street with a touch of story-telling.

The outer side serves as a functional display case for hidden light belts while the inner side encloses into a storage space. Modernization process materials formed a mutual symbiotic relationship with the old building.

'A fixed-gear bicycle has 19 parts joint. Each modularized part has powerful compatibility, which significantly increases the possibility of refit, while the designed details of the brand on the costume all manifest its seeking of functionality.

ENSHADOER Store
© Minjie Wang
ENSHADOER Store
© Minjie Wang

The light, firefighting, and HVAC equipment hide above the transparent suspended ceiling. The light evenly spreads in the exhibition hall through diffuse reflection. It seeks a kind of balance between modern and tradition.

Say customized a set of exhibit system “twelve” for the brand, which covers functions of suspending, object placement, exhibition, lamplight, etc., based on the property of the product.

ENSHADOER Store
© Minjie Wang
ENSHADOER Store
© Minjie Wang

Say kept the original structure as much as possible. It is open, and like a mini-square, the spotlight module group hidden in the wooden frame could also cope with different activities. The bottom is a modularized display case composed of an industrial aluminum profile.

The system is just composed of 12 mold available parts. Their intercombination could form tens of thousands of variable exhibition ways. Some parts could also be used as a cantilever arm of the cafe bar at the same time.

ENSHADOER Store
© Minjie Wang


ENSHADOER Store
Facade Diagram . Image Courtsy of Say Architects
ENSHADOER Store
Courtsy of Say Architects


ENSHADOER Store
Courtsy of Say Architects 
ENSHADOER Store
Courtsy of Say Architects


ENSHADOER Store
Courtsy of Say Architects