Louis Vuitton Matsuya Ginza Facade Renewal
Louis Vuitton Matsuya Ginza Facade Renewal
Jun Aoki & Associates
ARCHITECTS
Jun Aoki & Associates
CONTRACTORS
Taisei Corporation
PHOTOGRAPHS
Daici Ano
AREA
1475 M²
YEAR
2013
LOCATION
Japan
CATEGORY
Renovation
Text description provided by architect.
The new façade of Louis Vuitton Matsuya Ginza is inspired by the history of Ginza, the city that used to be known for its art deco design.
Ginza was the entrance of Tokyo, adjacent to Shimbashi, from which the very first railway station of Japan stretched to the port and led to the foreign Country.
The “modern” atmosphere the forefront Ginza acquired derived from art deco patterns in relation to edo-komon. The pattern of traditional Tokyo and the highly abstract and stylized geometric pattern in repetition.
Based on Louis Vuitton’s damier, which also is a repeated geometric pattern, the façade of Louis Vuitton Matsuya Ginza becomes our first softer version of damier, imbued with delicacy and richness that is found in organism.
Gentle bulges and dents elaborate the façade of opal beige reliefs. With these pattern, the façade reveals. Various appearances in sunlight, and also during the night, the LED lights behind the reliefs lit the façade to render another expression reminiscent of Louis Vuitton’smonogram.
