Nongzao Rediscovering Store

Nongzao Rediscovering Store
© Haochang Cao

Nongzao Rediscovering Store 

Infinity Mind

INTERIOR DESIGNERS
Infinity Mind

AREA
80 M²

YEAR
2019

PHOTOGRAPHS
Haochang Cao

CONSTRUCTION TEAM
Shanghai Yuanhe Construction Co Ltd.

FURNITURE DESIGN
Infinity Mind, Bentu

MATERIAL SUPPLY
Bentu

LOCATION
Guangzhou, China

CATEGORY
Store

Text description provided by architect.

Nongzao·Rediscovering locates in a community in the core business district of Guangzhou, in the form of a curatorial retailing. It proposes an innovative business model, which combines experiential retail with spatial narratives, through thematic exhibition.

Nongzao Rediscovering Store
© Haochang Cao
Nongzao Rediscovering Store
© Haochang Cao

It aims to bridge the gap between the nature, the world, and the people, creating a contemporary cultural landmark for youth.

The spatial design is stemming from the recycled material practice and site specific color contrast.

It reveals the original structural texture by demolishing the outermost layer of ornament. The flowy-colored glass creates surreal sight collages with the mottled façade.

Nongzao Rediscovering Store
© Haochang Cao
Nongzao Rediscovering Store
© Haochang Cao

The volume of the coffee bar wrapped by recycled aluminum plate forming a fold-back streamline spatial journey.

The blue recycled foam and the recycle construction waste bench make up the tone of gathering sitting area.

Nongzao Rediscovering Store
© Haochang Cao
Nongzao Rediscovering Store
© Haochang Cao

The coexistence of dilapidation and vogue creates a sense of futuristic manifesto through the sustainable design method, which implements the brand’s persistent pursuit of nature.

The future of mankind is based on ecological nature. Advocating sustainable behavior is a meaningful discussion for the contemporary business.

Nongzao Rediscovering Store
© Haochang Cao


Nongzao Rediscovering Store
© Haochang Cao
Nongzao Rediscovering Store
© Haochang Cao
Nongzao Rediscovering Store
© Haochang Cao
Nongzao Rediscovering Store
© Haochang Cao
Nongzao Rediscovering Store
© Haochang Cao
Nongzao Rediscovering Store
© Haochang Cao
Nongzao Rediscovering Store
© Haochang Cao
Nongzao Rediscovering Store
© Haochang Cao


Nongzao Rediscovering Store
Plan