JYA-rchitects

Fineman & Krassen Headquarters

Fineman & Krassen Headquarters
© Hwang Hyocheol

FINEMAN & KRASSEN HEADQUARTERS

Jya-rchitects

ARCHITECTS
Jya-rchitects

DESIGN TEAM
Jya-rchitects

PHOTOGRAPHS
Hwang Hyocheol

MANUFACTURERS
Autodesk, Eagon, Trimble Navigation

ARCHITECT IN CHARGE
Youmin Won, Janghee Jo, Dahye Jung

YEAR
2019

LOCATION
Songpa-gu

CATEGORY
Office Buildings

Text description provided by architect.

The building was planned as the headquarters of Fineman and krassen, educational enterprises. The two companies, which already have several educational spaces in Seoul and the metropolitan area, thought they needed separate headquarters spaces to support the branches in a stable and efficient manner.

Fineman & Krassen Headquarters
© Hwang Hyocheol
Fineman & Krassen Headquarters
© Hwang Hyocheol

In addition, the company aims to provide a new direction in the market as an educational company and provide higher-level education services at the same time.

Therefore, how to express such philosophy and goals in architecture was an important point of planning. First of all, the lower floor, which is a rental space, has created a volume to secure the maximum area.

Fineman & Krassen Headquarters
© Hwang Hyocheol
Fineman & Krassen Headquarters
© Hwang Hyocheol
Fineman & Krassen Headquarters
© Hwang Hyocheol

On the other hand, the 3rd to 7th floors, which will be used as HQ offices and educational spaces, were intended to break away from the existing educational space, namely the image that comes to mind when it comes to academies, and to provide new experiences for teachers and children.

To that end, a terrace was built so that students could go out from third to seventh floors.  This allows teachers and students to go out to the terrace between classes or before and after to relax while enjoying the breeze or enjoying the scenery outside.

The terraces are also connected from the outside through stairs, allowing you to move the terraces on different floors and enjoy the surrounding scenery from various heights.

Fineman & Krassen Headquarters
© Hwang Hyocheol
Fineman & Krassen Headquarters
© Hwang Hyocheol

From the terrace, you can see the second Lotte Tower and access plants through the landscaping space.

This structure is hard to experience in traditional academies, where most of them have only indoor spaces.

Fineman & Krassen Headquarters
© Hwang Hyocheol
Fineman & Krassen Headquarters
© Hwang Hyocheol
Fineman & Krassen Headquarters
© Hwang Hyocheol

In other words, rather than filling the space with efficiency and density as a priority, it is the owners will to put the agony of how to provide a better environment for teachers and students who spend a considerable amount of time here.

Through this, there is a belief that there will be a more positive effect on everyone physically and psychologically in the long run.

The building took motifs from the piled-up shapes of books and conceived the form.

Fineman & Krassen Headquarters
© Hwang Hyocheol
Fineman & Krassen Headquarters
© Hwang Hyocheol

This was intended to express the purpose of the building, which is the office building of the educational enterprise and the educational space.

But in addition to this, I wanted to change the image of the academy, which was originally created by the words 'efficiency' and 'density', into 'empty' and 'interesting'.

Fineman & Krassen Headquarters
© Hwang Hyocheol
Fineman & Krassen Headquarters
© Hwang Hyocheol

And I hoped that it would be an architecture that would show a new change in the education market that the two companies wanted to create.


Fineman & Krassen Headquarters
© Hwang Hyocheol
Fineman & Krassen Headquarters
© Hwang Hyocheol


Fineman & Krassen Headquarters
Front Elevation
Fineman & Krassen Headquarters
Back Elevation
Fineman & Krassen Headquarters
Right Elevation
Fineman & Krassen Headquarters
Left Elevation
Fineman & Krassen Headquarters
Section A
Fineman & Krassen Headquarters
Section B


Fineman & Krassen Headquarters
First Floor Plan
Fineman & Krassen Headquarters
Second Floor Plan
Fineman & Krassen Headquarters
Third Floor Plan
Fineman & Krassen Headquarters
Fourth Floor Plan
Fineman & Krassen Headquarters
Fifth Floor Plan
Fineman & Krassen Headquarters
Sixth Floor Plan
Fineman & Krassen Headquarters
Seventh Floor Plan
Fineman & Krassen Headquarters
Roof Plan
Fineman & Krassen Headquarters
Basement Floor Plan

JYA-rchitects
T +82 2 3919910 F +82 2 63129910
JYA-rchitects
383-2, Moraenae-ro Seodaemun-gu, Seoul, South Korea