HEYTEA Store At Beijing Qianmen Street

HEYTEA Store At Beijing Qianmen Street
© Xiaole Cheng

HEYTEA STORE AT BEIJING QIANMEN STREET

UND Design Office

ARCHITECTS
UND Design Office

MANUFACTURERS
万磊艺术涂料, 温和, 申睿

PARTICIPANTS
Jiawei Li, Wanling Lin, Xiechun Zhao, Yingxian Liang, Shunlai Li, Yuxiu Zhou

MAIN DESIGNERS
Yingkang Ma, Yanhao Ma, Mingtong Zhang, Runwei Wang, Shubin Huang

PHOTOGRAPHS
Xiaole Cheng

AREA
145 m²

YEAR
2021

LOCATION
Beijing, China

CATEGORY
Store

Text description provided by architect.

Qianmen Street is transforming into a cultural experiential consumption block. HEYTEA hopes to pass on tea culture to young people.

HEYTEA Store At Beijing Qianmen Street
© Xiaole Cheng
HEYTEA Store At Beijing Qianmen Street
© Xiaole Cheng
HEYTEA Store At Beijing Qianmen Street
© Xiaole Cheng

As the carrier and starting point of brand culture, Stores need younger design language to express and carry.

Designer connects tradition, not too retro, but to go to the front with their strength.

Following the oriental tradition, spatial logic adopts an absolute central symmetrical layout, and integrates the habits and aesthetics of modern young people, choosing modern materials to complete expression.

HEYTEA Store At Beijing Qianmen Street
© Xiaole Cheng
HEYTEA Store At Beijing Qianmen Street
© Xiaole Cheng
HEYTEA Store At Beijing Qianmen Street
© Xiaole Cheng

The facade of the Store building continues the characteristics of the old Beijing ancient buildings, and the original window opening connects the inside and outside through modern deconstruction skills.

Outside the door is the Zhengyangqiao Archway, which runs through the space in the form of traditional wooden beams.

Structural beams and columns extend into modern space, and after careful deduction and thinking, new functional and aesthetic forms are derived.

HEYTEA Store At Beijing Qianmen Street
© Xiaole Cheng
HEYTEA Store At Beijing Qianmen Street
© Xiaole Cheng
HEYTEA Store At Beijing Qianmen Street
© Xiaole Cheng

In space, it is rare to hide. Simple appearance complicates the mind, and the designer tries every means to subtract one score of the appearance by using quite hidden complexity to complete. 

Hide, is usually for presenting. The walls of bay windows were painted with restrained silver paint, and transparent acrylic tables and chairs were selected to put in the center of the Store.

The upper space of an orderly cross structure and the lower space of black volcanic rocks set off against each other, in order to highlight the theme elements of space: exquisite tenon joints and wooden beams.

HEYTEA Store At Beijing Qianmen Street
© Xiaole Cheng
HEYTEA Store At Beijing Qianmen Street
© Xiaole Cheng

"The Artificers' Record," writes that the weather is limited by seasons, the land is limited by climate, the craftsmen are clever and clumsy, and the materials are good and bad. It is best to combine these four things.

The designer intercepted a fragment of oriental craftsman aesthetics, placed it easily in the contrasting scene to enhance the recognizability and interest of the scene by metaphor.

HEYTEA Store At Beijing Qianmen Street
© Xiaole Cheng
HEYTEA Store At Beijing Qianmen Street
© Xiaole Cheng

This fragmented spatial plot is more symbolic and more suitable for the spread in the fragmented era.


HEYTEA Store At Beijing Qianmen Street
© Xiaole Cheng
HEYTEA Store At Beijing Qianmen Street
© Xiaole Cheng
HEYTEA Store At Beijing Qianmen Street
© Xiaole Cheng
HEYTEA Store At Beijing Qianmen Street
© Xiaole Cheng


HEYTEA Store At Beijing Qianmen Street
© Xiaole Cheng
HEYTEA Store At Beijing Qianmen Street
GIF
HEYTEA Store At Beijing Qianmen Street
Elevation