Nobuo Araki / The Archetype

STÜSSY Harajuku Chapter

STÜSSY Harajuku Chapter
© Shimizu Ken

STÜSSY HARAJUKU CHAPTER

Nobuo Araki/The Archetype

PHOTOGRAPHS
Shimizu Ken

YEAR
2018

ARCHITECT IN CHARGE
Nobuo Araki

LOCATION
Japan

AREA
144 m²

CATEGORY
Store, Retail Interiors

DESIGN TEAM
The Archetype, Nobuo Araki

LONGING FOR NEON

I’ve always thought I loved the modest things, and I’ve been vaguely thinking that my whole life, but when I was offered this opportunity to rebuild t he STÜSSY Harajuku store, I remembered the neon lettered T - Shirt I used to wear when I was young.

STÜSSY Harajuku Chapter
© Shimizu Ken
STÜSSY Harajuku Chapter
© Shimizu Ken

This is sort of like having a flashback of bathing in the bright sun rays in my teens.

STÜSSY and my flashback memory may have nothing to do with each other, but I could not ignore my initial thought, I don’t know why... But I yearned for the rays and imagined this store.

The store is nestled in the heart of Harajuku area, made up of two floors with one on the ground and one in the basement and it can be split u p into three primary areas.

STÜSSY Harajuku Chapter
© Shimizu Ken
STÜSSY Harajuku Chapter
© Shimizu Ken
STÜSSY Harajuku Chapter
© Shimizu Ken

The kiosk space is what used to be the windbreak room of the old structure and behind this is a empty space accommodated for variety of projects and usage in the future.

When you take the staircase down into the basement floor, the store space awaits where you will find the newest STÜSSY collection.

STÜSSY Harajuku Chapter
© Shimizu Ken
STÜSSY Harajuku Chapter
© Shimizu Ken

The gradation between the road – kiosk – empty space – store is the prime character of the store.

And the space is signed and sealed with it’s neon color used throughout. I can’t pinpoint the reason for this but it may have something to do with my longing for youthfulness.

STÜSSY Harajuku Chapter
© Shimizu Ken
STÜSSY Harajuku Chapter
© Shimizu Ken

This store was born out of respect to youthfulness, and for STÜSSY’s future.


STÜSSY Harajuku Chapter
Basement Plan
STÜSSY Harajuku Chapter
Ground Floor Plan

Nobuo Araki / The Archetype
T +81 3 54569031 F +81 3 54569032
Nobuo Araki / The Archetype
1412 Shibuya Homes, 2-1 Udagawa-Cho, Shibuya-Ku, Tokyo 150-0042, Japan