Architects 49 Ltd.

Singha D’luck Cinematic Theatre

Singha D’luck Cinematic Theatre
© Chaovarith Poonphol

SINGHA D’LUCK CINEMATIC THEATRE

Architects 49

ARCHITECTS
Architects 49

AREA
16000 m²

YEAR
2017

MANUFACTURERS
3M, ALPOLIC, AutoDesk, Boral, Lysaght, Nippon Paint, FAMELINE, Inno Viva, Rhinoceros, Siam Yamato, Starflex,

MANUFACTURERS
Structural Dynamics, Trimble Navigation

LIGHTING DESIGNER
With Light

LANDSCAPE
Landscape Architects 49

INTERIOR ARCHITECT
Jarken Company

CONTRACTOR
Ritta Co.Ltd

ARCHITECT IN CHARGE
Prabhakorn Vadanyakul, Narongwit Areemit

DESIGN TEAM
Suwat Vasapinyokul, Tikumporn Theerapongpakdee, Dussadee Summart

CLIENTS
Panjaluck Pasuk

SYSTEM ENGINEER
M&E Engineering 49

RIGGING SYSTEM AND STRUCTURAL DESIGNER
Baanrig

SYSTEM ENGINE
Engineering 49

ENGINEERING
Architectural Engineering 49

ACOUSTICS CONSULTANT
CCW Associates

LOCATION
Muang Pattaya, Thailand

KINETIC FACADES SPECIALIST / FABRICATOR
Structural Dynamics

CATEGORY
Cinema

AUDIO AND VIDEO CONSULTANT
Xtreme Plus

Text description provided by architect.

Singha D’Luck was established due to a gathering of professionals in projection mapping (Xtremeplus) and stage plays (GDH).

Singha D’luck Cinematic Theatre
© Chaovarith Poonphol
Singha D’luck Cinematic Theatre
© Chaovarith Poonphol

The building provides a new kind of experience in which stage plays are viewed with projection mapping technology, resulting in ‘illusions’ that become the basis for the design.

A49 represents many illusory experiences such as levitation, shadow illusion, transformation, and magnification. The architect team also considers material usage through kinetic facades, crafted in diamond shapes to illustrate traditional Thai decorative elements.

The uniqueness of a performance that integrates the illusion of projection mapping technology with the realism of stage performers is key in generating the imagination of the audiences.

Singha D’luck Cinematic Theatre
© Chaovarith Poonphol
Singha D’luck Cinematic Theatre
© Chaovarith Poonphol

This sparks the ideas for the designer team to incorporate these illusion techniques to create the same effect of imagination with architecture.

Several illusion techniques have been studied to achieve various stunning effects and the concept of ‘levitation’ was particularly discussed and studied further. It dramatically enhances the imagination of illusion by allowing the heavy theatre mass to visually float effortlessly above the ground plane.

To achieve the effect of levitation, several elements including shadows, building mass seen from below, and clear space or void under the mass all play an essential role to accomplish the design objective.

Moreover, the architectural form is needed to be kept simple representing a ‘box’ for ease of visual understanding.

Singha D’luck Cinematic Theatre
© Chaovarith Poonphol
Singha D’luck Cinematic Theatre
© Chaovarith Poonphol

The trick is to disguise the pre-function spaces for the theatre at ground level as a clear space or void to allow the levitating box to perceivably float above by incorporating mirror planes on both walls and ceiling which hide the structure and reflect the surroundings and sky.

Since the box is cantilevered from the main structure by 8.75 meters, the steel structure is used so that visitors can perceive the reflection of the floating box’s base in greater depth which results in the size of the theatre box at 15 x 50 x 14 meters floating in the air.

Singha D’luck Cinematic Theatre
© Chaovarith Poonphol
Singha D’luck Cinematic Theatre
© Chaovarith Poonphol

The reflective pond below enhances the effect of the height under the box and the lighting installed in the ceiling also helps emphasize the ceiling boundary under low light conditions. 

Taking advantage of the coastal breeze in Pattaya; furthermore, a kinetic façade is used to create another illusive effect that expresses dynamic.

A specific shape of diamond pieces made of folded aluminum sheets depicting traditional Thai art is utilized for the kinetic components attached to tensioned cables.

Singha D’luck Cinematic Theatre
© Chaovarith Poonphol
Singha D’Luck Cinematic Theatre

On a breezy day, these 30,000 golden diamond pieces create a sparkling wave effect resembling an ocean for visitors to experience.


Singha D’luck Cinematic Theatre
Second Floor Plan

Singha D’luck Cinematic Theatre
Roof Plan

Singha D’luck Cinematic Theatre
Third Floor Plan

Singha D’luck Cinematic Theatre
First Floor Plan

Singha D’luck Cinematic Theatre
Ground Floor Layout
Singha D’luck Cinematic Theatre
Section B


Singha D’luck Cinematic Theatre
Wall Section 01
Singha D’luck Cinematic Theatre
Section A


Singha D’luck Cinematic Theatre
Elevation 02
Singha D’luck Cinematic Theatre
Elevation 01


Singha D’luck Cinematic Theatre
Concept Diagram 01
Singha D’luck Cinematic Theatre
Concept Diagram 02

Architects 49 Ltd.
T +66 2 2604370 F +66 2 2593872
Architects 49 Ltd.
81 Soi Sukhumvit 26, Khlong Tan, Khlong Toei, Bangkok 10110, Thailand