Hooba Design

Aptus Factory Showroom

Aptus Factory Showroom
© Mohammad Hassan Ettefagh

APTUS FACTORY SHOWROOM

Hooba Design

ARCHITECTS
Hooba Design

CLIENT
Aptus Iran Industrial Complex

PROJECT MANAGER
Saeed Farshbaf

ARCHITECT IN CHARGE
Hooman Balazadeh

DESIGN TEAM
Hooba Design

CONSTRUCTION MANAGER
Rasool Azhdari

PRESENTATION
Ehsan Lessani

3 D RENDER
Saeed Farshbaf

CATEGORY
Showroom

AREA
320 m²

YEAR
2020

LOCATION
Karaj, Iran

Text description provided by the architects

The project brief consisted of an indoor-outdoor showroom, as well as administrative department of Aptus Concrete Block Manufacturing Factory in the suburbs of Karaj.

Aptus Factory Showroom
© Mohammad Hassan Ettefagh
Aptus Factory Showroom
© Parham Taghioff

The design process was initiated by considering the everlasting battle between different construction typologies in the suburbs; mainly industrial, agricultural, and inferior residential fabrics.

The winner of such combat is usually the low-grade residential development and the losers are landscapes and agricultural fields which are demolished to be replaced by dense and low quality buildings.

Aptus Factory Showroom
© Parham Taghioff
Aptus Factory Showroom
© Mohammad Hassan Ettefagh
Aptus Factory Showroom
© Parham Taghioff

The design criteria was to create a win-win pattern between greenery and the built environment. Another issue regarding outskirt developments is to provide cost efficient construction solutions which are also aligned with the latest standards.

Based on the initial design criteria, the created building volume forms the exterior and the interior landscape at the same time.

Considering the urge for cost efficiency, it was decided to eliminate finishing layers on the entire interior and exterior of the building and to use company’s concrete blocks as the single material forming the entirety of the building envelope.

Aptus Factory Showroom
© Parham Taghioff
Aptus Factory Showroom
© Mohammad Hassan Ettefagh

Instead of creating a huge “box” surrounded by greenery, it was decided to break the volume into smaller boxes which are independent and characterized based on their function. The created voids between the boxes form greenspaces penetrating into the building.

A layered relationship between interior and exterior was formed through transparencies between the boxes. Limiting building materials to a single block enhances the perception of the exterior atmosphere and creates a varying quality of natural light during the day.

Aptus Factory Showroom
© Mohammad Hassan Ettefagh
Aptus Factory Showroom
© Parham Taghioff

There are a number of other concrete block manufacturers in the neighborhood of Aptus factory. This project could define a simple pattern for this urban fabric which is not only cost efficient, but also enhances the relationship between the built environment and the greenspace.


Aptus Factory Showroom
© Mohammad Hassan Ettefagh
Aptus Factory Showroom
© Parham Taghioff
Aptus Factory Showroom
© Parham Taghioff
Aptus Factory Showroom
© Parham Taghioff
Aptus Factory Showroom
© Parham Taghioff
Aptus Factory Showroom
© Parham Taghioff


Aptus Factory Showroom
© Mohammad Hassan Ettefagh
Aptus Factory Showroom
© Mohammad Hassan Ettefagh
Aptus Factory Showroom
© Mohammad Hassan Ettefagh
Aptus Factory Showroom
© Mohammad Hassan Ettefagh


Aptus Factory Showroom
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Aptus Factory Showroom
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Aptus Factory Showroom
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Aptus Factory Showroom
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Aptus Factory Showroom
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Aptus Factory Showroom
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Aptus Factory Showroom
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Aptus Factory Showroom
Section
Aptus Factory Showroom
Plan

Hooba Design
T +98 21 88066108
Hooba Design
1st floor, No 60, Alikhani Blvd. , South Sheikh Bahaei St. , Tehran, Iran