Perkins & Will

New Belgium Brewing East Coast Brewery

New Belgium Brewing East Coast Brewery
© Mark Herboth Photography

NEW BELGIUM BREWING EAST COAST BREWERY

Perkins+Will

ARCHITECTS
Perkins+Will

ELECTRICAL
Harbor Engineering Grp, LLC

STRUCTURAL
Thornton Tomasetti

CIVIL
Asheville

MANUFACTURERS
Kalwall®, Interface, Cladding

MECHANICAL/PLUMBING
Integral Group

MECHANICAL
Integral Group

PLUMBING
Integral Group

AV & TELECOMMUNICATIONS
Thorburn Associates Inc.

LEAD ARCHITECTS
Perkins+Will, NC Practice

AV
Thorburn Associates Inc.

TELECOMMUNICATIONS
Thorburn Associates Inc.

AREA
123350 ft²

YEAR
2016

LOCATION
Asheville, United States

CATEGORY
Sustainability, Brewery

New Belgium Brewing East Coast Brewery
© Mark Herboth Photography
New Belgium Brewing East Coast Brewery
© Mark Herboth Photography

Text description provided by architect.

On a 10 acre site adjacent to the French Broad River, New Belgium Brewing Company has integrated its first East Coast brewery into the vibrant culture of the River Arts District of Asheville, North Carolina.

New Belgium Brewing East Coast Brewery
© Mark Herboth Photography
New Belgium Brewing East Coast Brewery
© Mark Herboth Photography

Rather than importing a foreign brand aesthetic, New Belgium and Perkins+Will looked to the qualities of the site and surrounding context to craft an authentic response.

The design for the brewery aims to create a "machine" for brewing beer and to celebrate the idea of craft by exposing functional elements of the brewing process.

New Belgium Brewing East Coast Brewery
© Mark Herboth Photography
New Belgium Brewing East Coast Brewery
© Mark Herboth Photography

The brewery derives its industrial aesthetic from the site, which was home to several barns and warehouse structures. Materials from these structures were salvaged and repurposed as cladding and interior finishes.

The site – a brownfield – was regenerated, revitalizing the river front and activating the site by providing pedestrian and bike access to the brewery.

New Belgium Brewing East Coast Brewery
© Mark Herboth Photography
New Belgium Brewing East Coast Brewery
© Mark Herboth Photography

These and other sustainability initiatives contributed to the project tracking for LEED Gold Certification.

The brewery contains workplace/office environments that are vibrant, foster collaboration, and maximize openness and views to the river.

New Belgium Brewing East Coast Brewery
© Mark Herboth Photography
New Belgium Brewing East Coast Brewery
© Mark Herboth Photography

In addition to the use of salvaged materials, the interior’s local character is achieved by supporting local artists and artisans.

The interior represents a “blank canvas” for the interpretation of the New Belgium brand by the local community through commissioned pieces, and it will organically evolve as the brand is layered throughout the space over time.

New Belgium Brewing East Coast Brewery
© Mark Herboth Photography
New Belgium Brewing East Coast Brewery
© Mark Herboth Photography

The result is a brewery that is sustainable, locally rooted, and representative of both New Belgium and the distinct culture of Asheville.

New Belgium Brewing East Coast Brewery
© Mark Herboth Photography
New Belgium Brewing East Coast Brewery
© Mark Herboth Photography


New Belgium Brewing East Coast Brewery
© Mark Herboth Photography
New Belgium Brewing East Coast Brewery
© Mark Herboth Photography
New Belgium Brewing East Coast Brewery
© Mark Herboth Photography


New Belgium Brewing East Coast Brewery
Section

New Belgium Brewing East Coast Brewery
Office Diagram
New Belgium Brewing East Coast Brewery
Site plan

New Belgium Brewing East Coast Brewery
Brewery Floor Plan
New Belgium Brewing East Coast Brewery
Liquid Center Floor Plan

Perkins & Will
T +1 212 2517000 F +1 212 2517111
Perkins & Will
1250 Broadway Suite 200, New York, NY 10001, United States