Hyundai Motorstudio Goyang
HYUNDAI MOTORSTUDIO GOYANG
Delugan Meissl Associated Architects
LOCATION
Goyang-Si, South Korea
AREAR
9266 m²
MANAGING PARNTER
Martin Josst
CATEGORY
Institutional buildings, sustainability
CONSTRUCTION MANAGEMENT
Hyundai Architects & Engi- neers Associates
PROJECT TEAM
Michael Lohmann, Diogo Teixeira, Christian Schrepfer,, Gerhard Gölles, Win Man, Christian Groß, Florian Schafschetzy, Bogdan Hambasan, Toni Nachev
EXHIBITION PLANNER
Atelier Brückner/ GL
LIGHTING DESIGN
Speirs + Major/ Bitzro
ENERGY DESIGN
Energy Design Cody/ EAN
PROJECT CONTROLLING
Hyundai Architects & Engi- neers Associates
GENERAL CONTRACTOR
Hyundai Engineering & Construction
PROJECT MANAGER
Sebastian Brunke
GROSS SURFACE AREA
63.860 m2
HVAC
HIMEC
SITE AREA
16.719 m2
FACADE
Bollinger + Grohmann Ingenieure / The Summit Façade
LANDSCAPE
Topotek 1/ Landscape. Workshop SAII
ELECTRICAL INSTALLATION
HITEC
FIRE CONTROLLING
NAMDO
EXHIBITION CONTROLLING
Innocean
EXECUTIVE PLANNING
DMP / Hyundai Architects & Engineers Associates
STRUCTURAL ENGINEERING
Bollinger + Grohmann. Ingenieure / Dongyang
Hyundai’s “Modern Premium” strategy – the concern's definition of quality encompassing technology, functionality, design, comfort and sustainability – formed the basis for an invited architectural competition to find a correspondingly comprehensive design concept, which could be simultaneously applied to all of Hyundai’s spatially very diverse locations.
DMAA’s competition entry addressed all key aspects of “Modern Premium” and formulated these as titles, hypotheses and arguments.
The central themes and content of the winning concept were subsequently incorporated into the extensive “Global Dealership Space Identity” (GDSI) Manual, which presents both the basic design idea for Hyundai’s dealerships and the flexibility with which it can be implemented in detail.
Hyundai showrooms worldwide have been adapted or newly built according to these guidelines since 2014.
The new Hyundai Motorstudio Goyang in Seoul has also been realised in line with the GDSI system. The concept of the building applies the Manual’s modular principle with concisely de ned characteristic elements: Lands- cape, Vertical Green and Shaped Sky.
These three design elements dominate the space of the Motor Studio without interfering with the panoramic view into the vast spatial unit, which is de ned by simple and clear structure of openness and transparency, where automobiles are presented from different perspectives – similar to an urban or natural landscape, where visitors can wander freely.
The uniqueness of the building – and at the same time the main challenge of its design – lies in its ambition to unite a multitude of functions – Sales, Brand Center, Automotive Theme Park, Offices and Services – in one structure.
These functions are positioned in horizontal areas, one above the other, and are connected through the vertical design elements.
The aim was to create a complete and integral experience of the brand Hyundai for the customers and to let them fully enjoy the high quality of service offered by the company.
Symbolically, the experience represents a journey everyone has imagined but never took, into a space, which stimulates one's imagination – a journey of a car, a journey to a car.
