UNSANGDONG Architects Cooperation

Midong Electronics & Telecommunications Headquarter Office

Midong Electronics & Telecommunications Headquarter Office
© Sergio Pirrone

MIDONG ELECTRONICS & TELECOMMUNICATIONS HEADQUARTER OFFICE

UnSangDong Architects

ARCHITECTS
UnSangDong Architects

LOCATION
Paju-si, South Korea

CATEGORY
Institutional Buildings

AREA
4022 m²

YEAR
2016

PHOTOGRPAHS
Sergio Pirrone

Headquarter: A headquarter office is the place that understands the culture of the company and delivers comfort to workers; an architecture that embodies the corporate and realizes future value and dream. It should embody the essence of the corporate spirit that communicates with consumers and citizens.

Midong Electronics & Telecommunications Headquarter Office
© Sergio Pirrone
Midong Electronics & Telecommunications Headquarter Office
© Sergio Pirrone

1. Incorporating the corporate spirit of "Change and Innovation": We aim to embody the corporate philosophy of Midong Electronics - to improve through continuous change and innovation. The building does not follow the form of existing architecture, rather embodies innovation.

3. Becoming a City Icon: A six-story building is difficult to become a landmark with its size. Therefore we propose an iconic design through innovative strategies on the facade.

Midong Electronics & Telecommunications Headquarter Office
© Sergio Pirrone
Midong Electronics & Telecommunications Headquarter Office
© Sergio Pirrone

Media Facade is made of light and integrates digital art and technology. It represents the leading LED technology of Midong Electronics.

2. Architecture of "Warmth and Brightness": We pursue an architecture that carries happiness to workers rather than a heavy, authoritative building. We propose eco-friendly space and warm, bright interior.

Midong Electronics & Telecommunications Headquarter Office
© Sergio Pirrone
Midong Electronics & Telecommunications Headquarter Office
© Sergio Pirrone

The unique elevation captures the corporate identity of change and innovation. It shows Midong's leading position in the field. 

The pioneering corporate image is symbolized as 'digital particles' and vibrant, multi-dimensional elevation is continuously changing with the light.

Pocket terraces on the façade combines jewel-like façade frames, nature, and company. It represents the communication and fusion of Midong Electronics & Telecommunications.

4. Core plan: Core is the most important part of an office plan. By modifying the existing core, we suggest a new lobby and hall with a pleasant environment.

Midong Electronics & Telecommunications Headquarter Office
© Sergio Pirrone
Midong Electronics & Telecommunications Headquarter Office
© Sergio Pirrone

5. Office space: The 5th and 6th floors are divided into work- and public space.  Conference room and central staircase that connects 5th and 6th floors are the centerpieces of Midong's creative space.

6. Rooftop garden: Rooftop garden is a newly offered space of the building. Here, employees can relax and enjoy various events, such as outdoor filming, BBQ, and recruit orientation.


Midong Electronics & Telecommunications Headquarter Office
Model 5
Midong Electronics & Telecommunications Headquarter Office
Model 2
Midong Electronics & Telecommunications Headquarter Office
Model 3
Midong Electronics & Telecommunications Headquarter Office
Model 6
Midong Electronics & Telecommunications Headquarter Office
Model 1
Midong Electronics & Telecommunications Headquarter Office
Model 4


Midong Electronics & Telecommunications Headquarter Office
Front Elevation
Midong Electronics & Telecommunications Headquarter Office
Right Elevation
Midong Electronics & Telecommunications Headquarter Office
Rear Elevation
Midong Electronics & Telecommunications Headquarter Office
Left Elevation


Midong Electronics & Telecommunications Headquarter Office
Plan 1
Midong Electronics & Telecommunications Headquarter Office
Plan 2
Midong Electronics & Telecommunications Headquarter Office
Plan 3
Midong Electronics & Telecommunications Headquarter Office
Plan 4
Midong Electronics & Telecommunications Headquarter Office
Plan 5
Midong Electronics & Telecommunications Headquarter Office
Plan 6
Midong Electronics & Telecommunications Headquarter Office
Plan 7
Midong Electronics & Telecommunications Headquarter Office
Plan 8
Midong Electronics & Telecommunications Headquarter Office
Plan 9
Midong Electronics & Telecommunications Headquarter Office
Plan 10

UNSANGDONG Architects Cooperation
T +82 2 7648401
UNSANGDONG Architects Cooperation
41 Changgyeonggung-ro 43-gil, Seongbuk-dong, Seongbuk-gu, Seoul, South Korea