Hopson Showroom
HOPSON SHOWROOM
Latitude
CATEGORY
Refurbishment, Showroom
LOCATION
Beijing, China
ARCHITECTS
Latitude
AREA
950 m²
YEAR
2017
PHOTOGRAPHS
Hector Peinador
MANUFACTURERS
Kvadrat, Levantina, Tandus Centiva
CLIENT
Hopson Development Holdings Limited
PROGRAM
950m2 exposition areas
BUDGET
600,000€
Text description provided by architect.
LATITUDE has been entrusted to design a center that represents a future commercial area that will be developed in the center of Peking.
Hopson Exhibition Center will help future tenants to better understand the appearance, materials and the actual operation of the future commercial area.
The center has been designed by renovating a one-story building located at the central area of Dawang Lu.
A new entrance has been designed, together with the renovation of the garden and the old facade, covering it with a three-dimensional free-standing steel and glass structure.
Its geometry comes from the facade planned for the future commercial area.
Rather than a flat façade, we converted the geometry into a three-dimensional structure that protects the entrance from rain and dignifies the access to the renovated building at the same time.
Furthermore, a thin, white-colored micro-concrete patina that gives a more refined and abstract look to the building has been used to cover the existing façade made of red tiles.
Once inside, the visitor enters the center through the reception area and continues to the screening room where an explanatory video is displayed.
The visitor then moves to a room where an architectural model of the planned commercial area is set to portray and explain the project in a concise three-dimensional way. This room also contains examples of relevant elements such as materials, lighting and decoration items.
After the introductory area, visitors arrive at the exhibition zone where they can see and experience –following real scale mock-ups– areas such as the gourmet market with its barrel vault ceiling and food kiosk; the café with its sculptural-wood bench; office spaces, retail shops, and the public landscape.
In general, the project has been designed as a concatenation of very different spaces and functions.
However, wood, bronze, white steel and marble are materials that make the showroom portray a continuous atmosphere from beginning to end for visitors to experience as a whole.
