The Apple Store

The Apple Store
© Tim Soar

THE APPLE STORE

PH+

ARCHITECTS
PH+

LOCATION
Goudhurst, United Kingdom

AREA
900 m²

CATEGORY
Houses

MAIN CONTRACTOR
BCS Builders

YEAR
2016

PHOTOGRAPHS
Tim Soar, Laura La Greca, Andy Glass, Emma Flanagan, Andy Puncher

STRUCTURAL ENGINEER
R&J Structural Solutions Ltd

MANUFACTURERS
Kingspan Insulated Panels, Blackledge, Leay, Xl Pools

PLANNING CONSULTANT
Judith Norris Ltd.

Text description provided by architect.

The Apple Store is a lovingly designed flexible and fun family home located in the heart of Goudhurst, Kent, situated within an Area of Outstanding Natural Beauty known as ‘the Goudhurst Fruit Belt’.

The Apple Store
© Tim Soar
The Apple Store
© Andy Puncher

The project sees an apple packing station transformed into a vibrant five-bedroom family home and live/work space complete with triple height yoga studio, photography workshop, pool and children’s secret hideaways.

The project was subject to strict conditions by the planners requiring the visual integrity, scale, structure and agricultural character of the original Fruit packing Station be retained.

The part business designation (class B1) also had to be retained which supplements the new C3 use creating a truly integrated and highly successful Living and Working Space.

The Apple Store
© Tim Soar
The Apple Store
© Tim Soar
The Apple Store
© Tim Soar

Large open-plan spaces are created under the free-span industrial roof, with rooms divided by sliding doors constructed from birch plywood.

The communal areas at ground level and the cellular private spaces above are all oriented around a triple-height internal courtyard in the centre of the house.

The generous volume of this space can be used as a workshop, yoga studio or badminton court, located underneath original metal beams, which are exposed but painted white to match the cool interior finishes.

The Apple Store
© Laura La Greca
The Apple Store
© Andy Puncher

The main living spaces feature large aperture windows framing key vistas to the surrounding woodland. In spring an apple orchard will be planted on site as a continuation of the ‘Goudhurst Fruit Belt’ serving as a reminder of the history of the site.

Low cost materials have been used throughout the project in inventive ways to deliver interiors of affordable luxury, throughout the home polished concrete floors flow seamlessly from one room to another.

The Apple Store
© Tim Soar
The Apple Store
© Tim Soar
The Apple Store
© Tim Soar

The building is topped by a corrugated metal roof, featuring private terraces and refurbished extract cowls that are now chimneys for the log burning stoves below.

The Apple Store is divided with flexible studios and workspaces to the east and living areas to the west.

A 5m x 10m swimming pool is located at the furthest end of the building, including a large glazed opening looking out onto the adjacent woods.

The Apple Store
© Laura La Greca
The Apple Store
© Tim Soar
The Apple Store
© Tim Soar

This aspect remains hidden from neighbouring properties, offering the family privacy while swimming.

The home sensitively retains and celebrates the utilitarian and agricultural DNA of the building whilst showcasing beautifully and carefully considered modern interventions throughout the space.

The combination of the historic and contemporary provides a large canvas for ever changing living patterns which will evolve with the family.

The Apple Store
© Tim Soar
The Apple Store
© Tim Soar
The Apple Store
© Emma Flanagan
The Apple Store
© Tim Soar
The Apple Store
© Tim Soar

Andy Puncher, Director of pH+, said: “The Apple Store was a really exciting project to work on from a planning policy and cost effectiveness point of view to deliver a materiality and quality of spaces which work for both residential and commercial uses within an agricultural aesthetic at approximately £1000 / m2.It is truly a building of, from and integral to its place delivering


The Apple Store
Elevation
The Apple Store
Elevation
The Apple Store
Elevation
The Apple Store
Elevation


The Apple Store
Sections
The Apple Store
1st Floor Plan
The Apple Store
Site Plan