Coordination Asia Ltd 协调考迪迅上海建筑设计咨询有限公司

NIKE + RUN CLUB Hubs Land in Shanghai

NIKE + RUN CLUB Hubs Land in Shanghai
© Coordination Asia
NIKE + RUN CLUB Hubs Land in Shanghai
© Coordination Asia

NIKE + RUN CLUB HUBS LAND IN SHANGHAI

Coordination Asia

CLIENT
Nike Sports (China) Co., Ltd

CONTRACTORS
Wispark Sports

DESIGN TEAM
Tilman Thürmer, Manuela Mappa, Vega Li, Yu Yin, Wang Jin Jin

PHOTOGRAPHS
Coordination Asia

AREA
270 m²

YEAR
2017

LOCATION
China

CATEGORY
Small Scale

Text description provided by architect.

Something new has been spotted on Huaihai Road. COORDINATION ASIA just completed the newest running hubs for Nike at Shanghai’s Times Square, home to Asia’s trendsetting department store Lane Crawford.

NIKE + RUN CLUB Hubs Land in Shanghai
© Coordination Asia
NIKE + RUN CLUB Hubs Land in Shanghai
© Coordination Asia

The hub provides gym pop-up services for runners during the chillier months while promoting the Nike+ Run Club, a community that finds the runner in everyone – bringing together people to hone their skills and explore their city through running.

This spring, runners can kick themselves into high gear with a full-fledged experience placed inside an extraterrestrial setting.

NIKE + RUN CLUB Hubs Land in Shanghai
© Coordination Asia
NIKE + RUN CLUB Hubs Land in Shanghai
© Coordination Asia

The hexagonal structure with dynamic media surfaces houses treadmills in pod-like sections, creating a kaleidoscopic interior.

As runners get in the zone, their performance stats are displayed on screens both inside and outside.

NIKE + RUN CLUB Hubs Land in Shanghai
© Coordination Asia
NIKE + RUN CLUB Hubs Land in Shanghai
© Coordination Asia

Training sessions with professionals, tech demos, and healthy living Just Do It Sunday all take place in the hub.

Those who want to participate can pre-register online or sign in at the separate information hub nearby, also designed in a similar stealth craft style.

NIKE + RUN CLUB Hubs Land in Shanghai
© Coordination Asia
NIKE + RUN CLUB Hubs Land in Shanghai
© Coordination Asia

“With an ethereal, out-of-this-world design, stepping inside the main hub of the NIKE+ RUN CLUB takes you far away from the busy, chaotic streets of the city.” says COORDINATION ASIA founder Tilman Thürmer.

Exemplifying the power of immersive brand experiences, the NIKE+ RUN CLUB on Huaihai is an inclusive experience for runners that combines personalization, community, and activation.

NIKE + RUN CLUB Hubs Land in Shanghai
© Coordination Asia
NIKE + RUN CLUB Hubs Land in Shanghai
© Coordination Asia
NIKE + RUN CLUB Hubs Land in Shanghai
© Coordination Asia


NIKE + RUN CLUB Hubs Land in Shanghai
Floor Plan

Coordination Asia Ltd 协调考迪迅上海建筑设计咨询有限公司
T +86 21 62760206
Coordination Asia Ltd 协调考迪迅上海建筑设计咨询有限公司
403, No.121, Lane 1520, Huashan Road, Changning District Shangha, China 200052 上海市长宁区华山路1520弄121号403室