Jidipi
Simone Giostra & Partners Architects

GreenPix: Zero Energy Media Wall

Mon, May 5, 2008Office BuildingChina, Mainland2008Technoism, MetarationalismSimone Giostra & Partners Architects

GreenPix’s grid of illuminated LEDs covers the building facade at dusk, with traffic in the foreground.
Courtesy of Simone Giostra & Partners
GreenPix’s LED facade displays a multicolored pattern above the street at dusk.
Courtesy of Simone Giostra & Partners

GREENPIX:
ZERO ENERGY MEDIA WALL

Simone Giostra & Partners

ARCHITECTS
Simone Giostra & Partners

YEAR
2008

LOCATION
Beijing, China

CATEGORY
Installation

Text description provided by architect.

The 2008 Olympic Games aren´t just a gathering of athletes, it´s also a showcase of the most innovative buildings and technologies like GreenPIX, the Zero Energy Media Wall by Simone Giostra & Partners and ARUP, pictured above.

Daylight view of GreenPix’s glass facade, with its dense grid of small display elements.
Courtesy of Simone Giostra & Partners
The illuminated GreenPix facade frames the building entrance in red light.
Courtesy of Simone Giostra & Partners

This curtain wall covers the front of the Xicui entertainment complex in Beijing, near the site of the 2008 Olympic Games.

It features the worlds largest color LED display, powered by a photovoltaic system integrated into the glass curtain wall.

A person stands beside GreenPix’s illuminated facade and recessed entrance at night.
Courtesy of Simone Giostra & Partners
GreenPix’s LED wall displays a bright, pixelated figure above parked cars at night.
Courtesy of Simone Giostra & Partners

This Media Wall will showcase a selection of specially commissioned video installations and live performances by artists from China, Europe and the US, starting in May. Pictures, construction progress, diagrams and videos after the break.

Close view of facade panels with small dark and reflective elements arranged in a grid.
Courtesy of Simone Giostra & Partners
Angled close-up of the building facade, showing reflective panels and projecting window openings.
Courtesy of Simone Giostra & Partners
Close view of blue rectangular elements mounted within the building’s glass facade.
Courtesy of Simone Giostra & Partners
Detail of rectangular blue elements between glass panels and the facade’s supporting structure.
Courtesy of Simone Giostra & Partners
Close-up of GreenPix’s illuminated facade, with bright green and red LED patterns.
Courtesy of Simone Giostra & Partners
Red abstract imagery glows across GreenPix’s facade at night, above a street with cars.
Courtesy of Simone Giostra & Partners

GreenPix’s LED-covered facade glows at dusk beside a street with passing cars.
Courtesy of Simone Giostra & Partners
GreenPix’s facade glows green and yellow at dusk, with traffic passing in the foreground.
Courtesy of Simone Giostra & Partners
GreenPix’s facade displays a blue and magenta LED pattern at night beside a street.
Courtesy of Simone Giostra & Partners

Four technical plan details of the media wall, showing typical and edge conditions.
Four section-detail drawings of typical glass-wall and bottom-edge conditions.

Elevation drawing of the media wall, with a dense grid of display elements across its façade.
Color-coded analysis diagram of the media wall, with a vertical scale beside the panel.

Structural analysis diagrams showing color-coded forces and deformation in the wall frame.
Four-stage graphic showing an image transformed into traced regions, a color halftone, and a black-and-white pixel pattern.
Axonometric diagram of a multi-level building beside a large panel, with dashed lines connecting the floors to marked points on its surface.

Simone Giostra & Partners Architects
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Simone Giostra & Partners Architects
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