Symbiosis Design Studios Ltd

Jordan Invest Bank

Jordan Invest Bank
© Rasem Kamal / Symbiosis Designs LTD
Jordan Invest Bank
© Rasem Kamal / Symbiosis Designs LTD

JORDAN INVEST BANK

Symbiosis Designs LTD

ARCHITECTS
Symbiosis Designs LTD

PHOTOGRAPHS
Rasem Kamal / Symbiosis Designs LTD

AREA
1000.0 m2

YEAR
2009

LOCATION
Jordan

CATEGORY
Bank

Text description provided by architect.

The intent of the concept design for the Invest Bank projects was to overcome the traditional negative perceptions which associated with institutional, bureaucratic and stuffy environment as well as being a dreaded chore, not a destination for a pleasant experience, and to make a leap forward into a new pleasant culture of banking experience.

Jordan Invest Bank
© Rasem Kamal / Symbiosis Designs LTD
Jordan Invest Bank
© Rasem Kamal / Symbiosis Designs LTD
Jordan Invest Bank
© Rasem Kamal / Symbiosis Designs LTD

The new brand environment promotes a young and progressive, clean cut, energetic, efficient, innovative and creative, approachable and socially responsible banking.

The concept is a new hybrid borrowing experiential tactics from three other typologies.

Jordan Invest Bank
© Rasem Kamal / Symbiosis Designs LTD

Distinct materials associated with the three typologies carry many meanings by subliminal experiential association.Those very meanings constituted the residual quality intended for the bank.

Jordan Invest Bank
© Rasem Kamal / Symbiosis Designs LTD
Jordan Invest Bank
© Rasem Kamal / Symbiosis Designs LTD
Jordan Invest Bank
© Rasem Kamal / Symbiosis Designs LTD

Rasem Kamal / Symbiosis Designs LTD
From the art gallery, the minimal, bright and uplifting spatial manifestations were brought to play.

Intimacy, distinctiveness and innovativeness were borrowed from themed boutique hotels; while harmony, serenity, congeniality and sensual ambiguity were borrowed from wellness sanctuaries.

Intertwining all these qualities, the bank became a modern pleasant experience that eliminated clutter and visual noise and also made the bank friendly, approachable and distinctively innovative in its many clean details, simple lines in addition to custom detailed material assemblies.

Jordan Invest Bank
© Rasem Kamal / Symbiosis Designs LTD
Jordan Invest Bank
© Rasem Kamal / Symbiosis Designs LTD
Jordan Invest Bank
© Rasem Kamal / Symbiosis Designs LTD


Jordan Invest Bank
© Rasem Kamal / Symbiosis Designs LTD
Jordan Invest Bank
© Rasem Kamal / Symbiosis Designs LTD


Jordan Invest Bank
section
Jordan Invest Bank
section


Jordan Invest Bank
plan
Jordan Invest Bank
sketch

Symbiosis Design Studios Ltd
T +44 410 6938256
Symbiosis Design Studios Ltd
22 Port Ln, Hursley, Winchester SO21 2JS, United Kingdom