Jun Mitsui & Associates Architects

The Yellow Diamond

The Yellow Diamond
© Jun Mitsui & Associates Architects + Unsangdong Architects
The Yellow Diamond
© Jun Mitsui & Associates Architects + Unsangdong Architects

THE YELLOW DIAMOND

Jun Mitsui & Associates Architects + Unsangdong Architects

ARCHITECTS
Jun Mitsui & Associates Architects + Unsangdong Architects

LOCATION
South Korea

CATEGORY
Shopping Centers

AREA
4316.0 m2

YEAR
2010

Text description provided by architect.

The Yellow Diamond building’s triangular site is located in one of the most dynamic, creative districts in Seoul. Surrounded by several universities, the area has an energy and sense that anything is possible.

The Yellow Diamond
© Jun Mitsui & Associates Architects + Unsangdong Architects
The Yellow Diamond
© Jun Mitsui & Associates Architects + Unsangdong Architects

I felt that uninhibited artistic expression was appropriate for the site. I also wanted to celebrate and inspire the tenants that may occupy this building in the future.

It is envisioned as a center where emerging artists can promote their work. A combination of bright color and rhythm will give the building the impact to support its proposed use.

The Yellow Diamond
© Jun Mitsui & Associates Architects + Unsangdong Architects
The Yellow Diamond
© Jun Mitsui & Associates Architects + Unsangdong Architects
The Yellow Diamond
© Jun Mitsui & Associates Architects + Unsangdong Architects

The exterior is angled planes of gold-yellow frit-pattern glass representing a unique gem.

As the visitors approach from either direction, they encounter changing sparkle and enjoy glimpses into the retail spaces.

The public passage through the building draws pedestrians inside, heightening the intrigue to explore the creative spaces within.

The Yellow Diamond
© Jun Mitsui & Associates Architects + Unsangdong Architects
The Yellow Diamond
© Jun Mitsui & Associates Architects + Unsangdong Architects
The Yellow Diamond
© Jun Mitsui & Associates Architects + Unsangdong Architects

Ms. Myung Hee Chang together with Sangji Corporation (the building owners) are the true visionaries for this project.

I am impressed with their desire to develop a challenging, high-design image while responding positively to the existing roughness of the site.

The Yellow Diamond
© Jun Mitsui & Associates Architects + Unsangdong Architects
The Yellow Diamond
© Jun Mitsui & Associates Architects + Unsangdong Architects
The Yellow Diamond
© Jun Mitsui & Associates Architects + Unsangdong Architects


The Yellow Diamond
Site Plan
The Yellow Diamond
Plan
The Yellow Diamond
Plan
The Yellow Diamond
Section


The Yellow Diamond
Elevation
The Yellow Diamond
Elevation

Jun Mitsui & Associates Architects
Jun Mitsui & Associates Architects
UNSANGDONG Architects Cooperation
T +82 2 7648401
UNSANGDONG Architects Cooperation
41 Changgyeonggung-ro 43-gil, Seongbuk-dong, Seongbuk-gu, Seoul, South Korea