JNBY
HHDFUN Architects
AREA
150.0 m2
PROJECT YEAR
2010
Text description provided by architect.
HHD_FUN architects, Beijing, presented a transformable temporary structure for the JNBY and COTTON USA fashion show, held in Shanghai, with an ability to take on numerous different forms. The structure hosted a list of events throughout December, including live music and corporate entertainment.
The design was developed alongside the notion of the international image of JNBY and COTTON USA, and so a practical and an environmentally friendly approach was taken.
Based on the formation of origami triangles, combined with the use of the latest parametric design tools and topological analysis, the unique structural design was formed.
The structure can be assembled into one of many possible combinations with an ability to be easily transformed from one form to the next, or in a more fashion related term, from one pose to another. As well as being easily deconstructed for transportation or storage.
The whole structure consists of 6 inter-locking components, sharing 3 varied designs. Each design was achieved from a process of continuous deformation and manipulation of one triangular surface, resulting in a shape which corresponds to the overall layout.
The archways, acting as an entrance or an interlocking face, have corresponding dimensions to other archways and so increasing the number of possible overall forms. Once fully constructed, the form can span a total sheltered area of 150m2.
Within the structure soft furnishings are laid out in a manner influencing the flow of movement through the tent. Interactive installations and laser demonstrations were installed at particular areas of the tent to create the required upbeat atmosphere.
The tent itself is created from a steel structure with a taut elastic waterproof material with translucent properties. The material, provided by COTTON USA was made from low-carbon footprint products, creating a biologically friendly installation with a major advantage of being able to be easily re-installed and re-used in the future, with a new form.
