Eskew Dumez Ripple

Lamar Advertising Corporate Headquartes

Lamar Advertising Corporate Headquartes
© Timothy Hursley

LAMAR ADVERTISING CORPORATE HEADQUARTES

Eskew+Dumez+Ripple

CLIENT
Lamar Advertising Company

MANUFACTURERS
Benjamin Moore, Mecho Systems

CONSULTANTS
Henderson Engineers Inc., Fox-Nesbit Engineering, Spackman, Mossop+Michaels, ABMB Engineers

PHOTOGRAPHS
Timothy Hursley

AREA
115000.0 ft2

YEAR
2012

LOCATION
Baton Rouge, Louisiana, United States

CATEGORY
Office Buildings

Text description provided by architect.

This new corporate headquarters for a local advertising agency is a reaction against the standard issue office environment. People require interaction in today’s workplace. They go to work to collaborate, to brainstorm, to do research, to “work” in nontraditional sense of the word.

Lamar Advertising Corporate Headquartes
© Timothy Hursley
Lamar Advertising Corporate Headquartes
© Timothy Hursley

Much of what we observe in creative environments involves informal interaction in atypical settings, such as chance meetings in corridors or conversations around the coffee pot. Our design is structured to reinforce that culture of openness.

At its core, the design is informed by these basic tenets: people like variety; they need places to congregate; casual interaction fosters teamwork and creativity; natural light is a good thing; and a little visual excitement can’t hurt.

Lamar Advertising Corporate Headquartes
© Timothy Hursley
Lamar Advertising Corporate Headquartes
© Timothy Hursley

To accomplish this, we radically altered the internal configuration of a 115,000 square foot 1970’s era data center while leaving the exterior essentially unchanged. In addition to the insertion of a large, interior light court dropped into the building, further structure was removed to connect the space between floors into one communicating whole – reinforcing the culture and identity of the company as a single creative community.


Lamar Advertising Corporate Headquartes
Site Context
Lamar Advertising Corporate Headquartes
Site Plan
Lamar Advertising Corporate Headquartes
Concept
Lamar Advertising Corporate Headquartes
Axon Section

Eskew Dumez Ripple
T +1 504 5618686
Eskew Dumez Ripple
365 Canal St #3150, New Orleans, LA 70130, United States