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Model Home Gallery

Model Home Gallery
© John Horner

MODEL HOME GALLERY

Nadaaa

CATEGORY
Mixed Use Architecture, Gallery, Office Buildings

ARCHITECT
Nadaaa

LIGHTING
Taewon Electrical

PHOTOGRAPHS
John Horner

AREA
105000.0 ft²

CURTAINWALL
Daemuyng Gunyoung

CIVIL
Daegyo

LOCATION
South Korea

EXTERIOR
Woojung

YEAR
2012

LOCAL ARCHITECT
aandd

MEP
Chungwoo Eng.

LANDSCAPE
Dongshimwon

STRUCTURE
Yunwoo strcutural

LIGHTING
Taewon Electrical

COST ESTIMATOR
Shinhwa Interior

ENERGY CONSULTANT
Gunhwan

EXHIBITION
A Works

TRAFFIC CONSULTANT
Kts

PRINCIPALS IN CHARGE
Nader Tehrani, Katie Faulkner

PROJECT COORDINATOR
Kevin Lee

PROJECT TEAM
Dan Gallagher, Ellee Lee, Richard Lee, John Houser, Ryan Murphy, Samuel Jacobson, Tom Beresford, Tim Wong

In South Korea, the study, design, and sales of housing has developed into a discipline serving an ascendant middle class with amenities and technologies that are significantly sophisticated.

The “model home gallery,” a nexus for consumerist desires and corporate strategy, not only contains sales offices with model homes, but also a variety of public amenities for the adjacent community.

Model Home Gallery
© John Horner
Model Home Gallery
© John Horner

Art galleries, restaurants, cafés, auditoria, and other publically open spaces foster favorable relationships with area residents, thus expanding the customer base and fueling the housing economy.

An active housing market has produced a competitive frenzy resulting in architectural spectacles as the dominant approach to these initiatives: highly themed icons and surfaces that masque what are otherwise typologically simple diagrams.

Model Home Gallery
© John Horner
Model Home Gallery
© John Horner

The organizations of these buildings normatively require a public base, supporting a black box of exhibition space for full-scale models above. The design of this model home gallery is an evocatively rendered black box perched atop of a dynamic glass plinth.

The transparent plinth displays the spectacle of the activities within, while creating an enclosed public space with views into the park.

Model Home Gallery
© John Horner
Model Home Gallery
© John Horner

Continuity of the ground plane is established through the extension of granite sidewalk into the building.

The reading of this public space gains expression through an undulating ceiling that demarcates various programmatic and infrastructural logics of the amenities.

The voluminous and elusive black box atop is established as an iconic landmark in a developing part of the city; its interior in dialogue with the exterior world only through the “slit-windows” encrypted within the horizontal louvers, further softening the figure of the volume.

From a distance, the overall image evokes an echo of the unique skyline of Seoul, a syncopated composition of staggered buildings and mountains.

Model Home Gallery
© John Horner


Model Home Gallery
Section
Model Home Gallery
Section through auditorium


Model Home Gallery
Ceiling and plan diagram
Model Home Gallery
Building section
Model Home Gallery
Massing diagram


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