G-Star RAW HQ
G-Star RAW HQ
OMA
ARCHITECTS
OMA
CATEGORY
Institutional buildings, office buildings
YEAR
2014
AREA
19000.0 m²
LOCATION
Amsterdam, The Netherlands
STRUCTURE CONSULTANT
ABT
TENDER DOCUMENTS
ABT
MEP CONSULTANT
ABT
BUILDING PHYSICS
Dgmr
CONTRACTOR
Pleijsier Bouw
CLIENT
G-Star RAW C.V.
TEAM (INTERIORS CONCEPT)
Saskia simon (project leader), marlies boterman, marina cogliani, karolina czeczek, green van gogh, sarah moylan, mafalda rangel, tjeerd van de sandt
TEAM (SD/DD/TD)
Richard hollington iii (associate in charge), tjeerd van de sandt (project leader), fred awty, philippe braun, kaveh dabiri, katrien van dijk, hans hammink, mariano sagasta, koen stockbroekx
TEAM (COMPETITION)
Richard hollington iii (associate in charge), fred awty, philippe braun, rob daurio, david gianotten, shabnam hosseini, andreas kofler, ippolito pestellini laparelli, lawrence siu
Text description provided by architect.
Situated next to the A10 in the industrial ZuidOost area of Amsterdam, the new HQ for G-Star RAWwill consolidate G-Star RAW’s disparate facilities into a single building that aims to stimulate interaction between various departments.
The 27,500m2 horizontal building – 140 metres long – consists of a creative nucleus containing the core departments of G-Star RAW, which are enveloped by a ring of offices, parking and support facilities.
The distinction between the support activities and the creative core is heightened through contrasting materials – a monolithic solidity rendered in black concrete for the ring, while the creative core is visible through the glass façade.
The lower part of the ring forms a plinth for parking and drop off; the plinth also provides a location for installations and events.
The main entrance is situated at the level of the plinth and is underneath a cantilevered glass box that houses G-Star’s showrooms.
This end of the building, distinct from the inner workings of G-Star, is dedicated to visitors; however there is still exposure of these inner workings through controlled views and access.
Inside the creative core of the building, staggered floor plates and double height spaces promote a dynamic exchange between the different creative departments allowing for cross communication.
The RAW-space, a flexible multi-use zone, either open to the outside or concealed behind sliding hangar-type doors, provides a space for work and production, parties, and fashion shows.
Oriented towards the A10, the shifting façade and changing uses of the RAW-space, together with the various possible uses of the plinth, will create a constantly varying appearance reflecting the inner dynamism of G-Star RAW.
