Studio Arthur Casas

Brazil Pavilion – Milan Expo 2015

Brazil Pavilion – Milan Expo 2015
© Filippo Poli

BRAZIL PAVILION – MILAN EXPO 2015

Studio Arthur Casas, Atelier Marko Brajovic

ARCHITECTS
Studio Arthur Casas, Atelier Marko Brajovic

LOCATION
Milano, Italy

CATEGORY
Exhibition Center, Installation, Pavilion

YEAR
2015

AREA
3674.0 m²

PHOTOGRAPHS
Filippo poli, raphael azevedo frança

SITE AREA
4.133m2

EXHIBITION AND SCENOGRAPHY CREATIVE DIRECTION
Marko Brajovic And Carmela Rocha

EXHIBITION AND SCENOGRAPHY
Atelier Marko Brajovic

EXHIBITION AND SCENOGRAPHY GRAPHIC DESIGN
Estudia Design

EXHIBITION AND SCENOGRAPHY PROJECT COORDINATION
Carmela Rocha

STRUCTURAL ASSISTANCE
SP Project

EXHIBITION AND SCENOGRAPHY COLLABORATORS
Martina Brusius, Milica Djordjevic And André Romitelli

CURATORS
Rony Rodrigues And Eduardo Biz

LOCAL ARCHITECTURE AND ENGINEERING CONCULTANTS 
Mosae

LIGHTING DESIGN
Maneco quindere

LOCAL TEAM
Stefano Pierfrancesco Pellin Dario Pellizzari, Andrea Savoldelli, Klaus Scalet, Michele Maddalo And Luisa Basiricò


Studio Arthur Casas and Atelier Marko Brajovic won the competition to create the Brazilian Pavilion for Expo Milan 2015, commissioned by APEX-Brasil.

Brazil Pavilion – Milan Expo 2015
© Filippo Poli
Brazil Pavilion – Milan Expo 2015
© Filippo Poli

We aimed to combine architecture and scenography in order to provide visitors with an experience that would transmit Brazilian values and the aspirations of its agriculture and livestock farming according to the theme “Feeding the world with solutions”.

More than a temporary building, the sensorial immersion includes leisure, high technology information, interaction and learning.

The inspiring idea of a flexible, smooth and decentralized network is present in every aspect of the building and represents the country’s pluralism. Amidst more than 130 constructions, the Brazilian Pavilion proposes a pause, the intention of creating a public square that draws people together and engenders curiosity.

Brazil Pavilion – Milan Expo 2015
© Filippo Poli
Brazil Pavilion – Milan Expo 2015
© Filippo Poli
Brazil Pavilion – Milan Expo 2015
© Raphael Azevedo França
Brazil Pavilion – Milan Expo 2015
© Filippo Poli
Brazil Pavilion – Milan Expo 2015
© Filippo Poli

As porous as the Brazilian culture, a large volume is open to visitors and establishes a pathway among several plant species cultivated in our country.

The earthly colors of the metal structure highlight this “Brazilianess” and the gradual transition between inside and outside erase the boundaries dividing architecture and scenography.

The metaphor of the net is materialized by a tensile structure that creates unexpected places for leisure and rest. Following the tradition of Brazilian modernism and its pavilions, large runways reinforce the connection between the different spaces.

Brazil Pavilion – Milan Expo 2015
© Filippo Poli
Brazil Pavilion – Milan Expo 2015
© Raphael Azevedo França
Brazil Pavilion – Milan Expo 2015
© Raphael Azevedo França
Brazil Pavilion – Milan Expo 2015
© Raphael Azevedo França

Different themes inspired the clusters distributed along the ground floor of the pavilion. They are organized according to ideas such as nutrition, family agriculture, forestry and integration between farming and livestock. Box containing plants were organized according an orthogonal grid, creating sinuous paths, inspired by the curves of the Amazon River.

This Cartesian grid plays with organic landscapes, in a game of superposition and dialogue between the hand of man and the forces of nature. While walking through this path, visitors will find interactive tables and see how the net takes part in this fluid demarcation between themes.

Brazil Pavilion – Milan Expo 2015
© Raphael Azevedo França
Brazil Pavilion – Milan Expo 2015
© Raphael Azevedo França
Brazil Pavilion – Milan Expo 2015
© Raphael Azevedo França
Brazil Pavilion – Milan Expo 2015
© Raphael Azevedo França
Brazil Pavilion – Milan Expo 2015
© Raphael Azevedo França

The volume placed in the rear of the plot houses exhibition spaces, an auditorium, a pop-up store, a café, a lounge, a restaurant and office facilities, interconnected by a large atrium that brings in natural light.

Brazilian artists and designers were invited to exhibit works that showcase our inventiveness, side by side with interactive installations that explain the technical revolution in course in Brazilian food industry, largely due to the research of companies such as EMBRAPA.

Sustainability is everywhere, from the construction/deconstruction system made up with prefabricated modules, to the water reuse mechanisms and the employment of certified and recyclable materials.

Brazil Pavilion – Milan Expo 2015
© Filippo Poli
Brazil Pavilion – Milan Expo 2015
© Atelier Marko Brajovic
Brazil Pavilion – Milan Expo 2015
© Atelier Marko Brajovic

A fundamental part of the experience, the rationality of this ephemeral architecture demonstrates that it is possible to create meaning and content with few resources and low environmental impact

The Brazilian pavilion in Expo Milan 2015 aims to bring new elements to the traditional attendance of the country to this type of event.

Looking at the future, it aims to demonstrate that Brazil achieved excellence in crucial areas for mankind, such as agriculture and livestock farming, in a permanent movement to create new paradigms for the way our society relates to the environment, a symbiotic transformation, capable of tracing new strategies for our country.

Brazil Pavilion – Milan Expo 2015
© Raphael Azevedo França
Brazil Pavilion – Milan Expo 2015
© Raphael Azevedo França

More than trying to stand out among so many nations, the Brazilian pavilion translates the desire for inspiring curiosity towards our territory and people to engender new relations that take place beyond the period of the event.

Brazil Pavilion – Milan Expo 2015
© Atelier Marko Brajovic
Brazil Pavilion – Milan Expo 2015
© Atelier Marko Brajovic

It should demonstrate that it is possible to transform into reality utopian ideas and to inspire solutions that follow the Expo theme: Feeding the planet, energy for life.

Brazil Pavilion – Milan Expo 2015
© Raphael Azevedo França


Brazil Pavilion – Milan Expo 2015
© Raphael Azevedo França
Brazil Pavilion – Milan Expo 2015
© Filippo Poli
Brazil Pavilion – Milan Expo 2015
© Atelier Marko Brajovic
Brazil Pavilion – Milan Expo 2015
© Atelier Marko Brajovic
Brazil Pavilion – Milan Expo 2015
© Atelier Marko Brajovic
Brazil Pavilion – Milan Expo 2015
© Raphael Azevedo França


Brazil Pavilion – Milan Expo 2015
Elevation


Brazil Pavilion – Milan Expo 2015
Model
Brazil Pavilion – Milan Expo 2015
Model
Brazil Pavilion – Milan Expo 2015
Model
Brazil Pavilion – Milan Expo 2015
Model
Brazil Pavilion – Milan Expo 2015
Model


Brazil Pavilion – Milan Expo 2015
Concept Axonometric
Brazil Pavilion – Milan Expo 2015
Concept Illustration

Studio Arthur Casas
T +55 11 21827500
Studio Arthur Casas
Rua Itápolis, 818 - Consolação, São Paulo - SP, 01245-000, Brazil
Atelier Marko Brajovic
T +55 11 23719206
Atelier Marko Brajovic
R. Cristiano Viana, 62 - loja 05 - Cerqueira César, São Paulo - SP, 05411-000, Brazil