Schmidhuber Brand Experience GmbH

Germany Pavilion – Milan Expo 2015

Germany Pavilion – Milan Expo 2015
Courtesy of SCHMIDHUBER /+ Milla & Partner + Nüssli.

GERMANY PAVILION

Schmidhuber

ARCHITECTS
Schmidhuber

MANUFACTURERS
Egger, linvisibile, rothoblaas, serge ferrari

OVERALL RESPONSIBILITY
German federal ministry of economics and energy, bonn

MANAGEMENT
Company messe frankfurt exhibition gmbh

CONTENT CONCEPT, EXHIBITION, MEDIA
Milla & partner, stuttgart

DESIGN, PLANNING, REALIZATION
German pavilion expo milano 2015 consortium

SPATIAL CONCEPT, ARCHITECTURE, GENERAL PLANNING
Schmidhuber, munich

PROJECT MANAGEMENT AND CONSTRUCTION
Nüssli (deutschland) gmbh, roth

TEAM
Schmidhuber + milla & partner + nüssli

YEAR
2015

LOCATION
Milan, Italy

CATEGORY
Exhibition center

“Feeding the Planet, Energy for Life” is the theme for Expo 2015. The German pavilion clearly orients itself to this leitmotif – under the “Fields of Ideas” motto.

Germany Pavilion – Milan Expo 2015
Courtesy of SCHMIDHUBER /+ Milla & Partner + Nüssli.
Germany Pavilion – Milan Expo 2015
Courtesy of SCHMIDHUBER /+ Milla & Partner + Nüssli.

Germany reveals itself as a vibrant, fertile “landscape” filled with ideas on future human nutrition. The pavilion vividly illustrates just how important dealing respectfully with nature is to our ongoing food supply, while inviting visitors to take action themselves.

Visitors can discover the “Fields of Ideas” along two different routes. They can either stroll along the pavilion’s freely accessible upper level, which invites them to relax and enjoy.

Germany Pavilion – Milan Expo 2015
Courtesy of SCHMIDHUBER /+ Milla & Partner + Nüssli.
Germany Pavilion – Milan Expo 2015
Courtesy of SCHMIDHUBER /+ Milla & Partner + Nüssli.
Germany Pavilion – Milan Expo 2015
Courtesy of SCHMIDHUBER /+ Milla & Partner + Nüssli.

Or they can explore the exhibition inside the pavilion, which addresses such topics as the sources of nutrition, through to food production and consumption in the urban world.

The central design element of the pavilion are expressive membrane-covered shelters in the shape of sprouting plants: the “Idea Seedlings.”

Germany Pavilion – Milan Expo 2015
Courtesy of SCHMIDHUBER /+ Milla & Partner + Nüssli.
Germany Pavilion – Milan Expo 2015
Courtesy of SCHMIDHUBER /+ Milla & Partner + Nüssli.

Their construction and bionic design vocabulary are inspired by nature. The Idea Seedlings link the interior and exterior spaces, a blend of architecture and exhibition, and at the same time provide shade for visitors in the hot Italian summer.

By integrating cutting-edge organic photovoltaic (OPV) technology, the seedlings become Solar Trees.

The German Pavilion is the first large international architecture project to use these innovative new products.

Germany Pavilion – Milan Expo 2015
Courtesy of SCHMIDHUBER /+ Milla & Partner + Nüssli.
Germany Pavilion – Milan Expo 2015
Courtesy of SCHMIDHUBER /+ Milla & Partner + Nüssli.

In contrast with a project using conventional solar modules, the German Pavilion architects had the opportunity to do more than just incorporate existing technology.

They had free rein to design the flexible, OPV membrane modules to match their own creative ideas, and to integrate them into the overall design of the pavilion.

Germany Pavilion – Milan Expo 2015
Courtesy of SCHMIDHUBER /+ Milla & Partner + Nüssli.
Germany Pavilion – Milan Expo 2015
Courtesy of SCHMIDHUBER /+ Milla & Partner + Nüssli.
Germany Pavilion – Milan Expo 2015
Courtesy of SCHMIDHUBER /+ Milla & Partner + Nüssli.


Germany Pavilion – Milan Expo 2015
Floor Plan


Germany Pavilion – Milan Expo 2015
Detail
Germany Pavilion – Milan Expo 2015
Detail

Schmidhuber Brand Experience GmbH
T +49 89 1579970 F +49 89 15799799
Schmidhuber Brand Experience GmbH
Nederlinger Str. 21, 80638 München, Germany