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Ario Choob Industrial Showroom & Office

Ario Choob Industrial Showroom & Office
© Parham Taghioff

ARIO CHOOB INDUSTRIAL SHOWROOM & OFFICE 

Nextoffice - Alireza Taghaboni

LOCATION
Shahriar, Tehran, Iran

CATEGORY
Showroom

DESIGN TEAM
Alireza Taghaboni, Majid Jahangiri, Maryam Golbarg, Shahab Ramezani

SUPERVISIONS
Ebrahim Roostaee

CONSTRUCTION
Mohsen Shamshiri

PRESANTATION
Asal Karami, Fatemeh Tabatabaeian, Marzieh Nozari

CABLE STRUCTURE CONSTRUCTION
Diba Co.

MODEL
Shima Mohammadi

STRUCTURAL DESIGN
Iman Saze Fadak Co.

PHOTOGRAPHS
Parham Taghioff

AREA
2070.0 sqm

PROJECT YEAR
2015

"Ario Choob" project, which is an office & show-room for presenting imported lumbering machines, is located in the industrial town of "Behsazi Sanaye Choob". Constructions in this industrial town are usually built from prefabricated concrete panels and each block is divided into four parts, with the height of 12 meters.

Ario Choob Industrial Showroom & Office
© Parham Taghioff
Ario Choob Industrial Showroom & Office
© Parham Taghioff
Ario Choob Industrial Showroom & Office
© Parham Taghioff

Unlike the common appearance of these industrial towns, this town looks like a garden and the street network is constructed carefully in order to save the trees from any damage.

The project was referred to us when it was under construction. The whole project had the same two-level type.

The lumbering machines should be presented and observed from above height by costumers.

Ario Choob Industrial Showroom & Office
© Parham Taghioff
Ario Choob Industrial Showroom & Office
© Parham Taghioff
Ario Choob Industrial Showroom & Office
© Parham Taghioff

As we discussed with the client, we detected requirements and priorities of the project and we decided to change the routine typology, which consequently changed the number of levels and the location of the administrational part.

Instead of defining extra mobile stairs as a typical method and solution in such showrooms, we transferred the whole project to a multi-story observation deck.

Adding different bridges and stairs among defined floors and mezzanines of the project was mainly supported this idea.

Ario Choob Industrial Showroom & Office
© Parham Taghioff
Ario Choob Industrial Showroom & Office
© Parham Taghioff

The negative spaces and voids enriches our concept more. Therefore we could present a constant tour for costumers among project levels.

The main circulation scenario starts from manager's office on the administration's 3rd floor to different parts of the project, takes place through bridges which make a three- dimensional full flow to different floors, and finally accesses the sales rooms on the ground floor.

Ario Choob Industrial Showroom & Office
© Parham Taghioff
Ario Choob Industrial Showroom & Office
© Parham Taghioff
Ario Choob Industrial Showroom & Office
© Parham Taghioff

One the other hand, we had a simple cube that we could experience the space in an unlike ordinary way by defining a circulation loop that emanates from the functional scenario which provides different eye-levels and presents various visual perspectives of the space for users.

It will simultaneously fulfill the functional purpose of the exhibition and make the space active and memorable.

Ario Choob Industrial Showroom & Office
© Parham Taghioff


Ario Choob Industrial Showroom & Office
© Parham Taghioff
Ario Choob Industrial Showroom & Office
© Parham Taghioff
Ario Choob Industrial Showroom & Office
© Parham Taghioff
Ario Choob Industrial Showroom & Office
© Parham Taghioff
Ario Choob Industrial Showroom & Office
© Parham Taghioff
Ario Choob Industrial Showroom & Office
© Parham Taghioff
Ario Choob Industrial Showroom & Office
© Parham Taghioff
Ario Choob Industrial Showroom & Office
Ario Choob Industrial Showroom & Office


Ario Choob Industrial Showroom & Office
Diagram
Ario Choob Industrial Showroom & Office
Diagram


Ario Choob Industrial Showroom & Office
Plan 1
Ario Choob Industrial Showroom & Office
Plan 2
Ario Choob Industrial Showroom & Office
Plan 3
Ario Choob Industrial Showroom & Office
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Ario Choob Industrial Showroom & Office
Model


Ario Choob Industrial Showroom & Office
Diagram
Ario Choob Industrial Showroom & Office
Diagram
Ario Choob Industrial Showroom & Office
Drawing

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NextOffice
Tehran Province, Tehran, 16th St., No. 9, Hasan Seyf Street, Iran