AMAA Collaborative Architecture Office

The [B] Zone | 1882 Concept Store

THE [B] ZONE | 1882 CONCEPT STORE

[A+M]2 Architects

The [B] Zone | 1882 Concept Store
© The Cool Couple

ARCHITECTS
[A+M]2 Architects

COLLABORATORS
Arch. Mario Azzarello, Arch. Nicolò Conte, Andrea Roverato

ARCHITECT IN CHARGE
PhD Arch. Marcello Galiotto, Arch. Alessandra Rampazzo

SUPPLIERS
Criocabin, Logit, Nc Nuova Cei Snc, Fabiano Santuliana

MANUFACTURER
Billiani, SCHWUNG HOME, VERSMISSEN

GRAPHICS
Ey Studio

AREA
1200.0 m2

YEAR
2016

LOCATION
Via Alberti, 13, 36071 Arzignano VI, Italy

CATEGORY
Store

Text description provided by architect.

The former Pellizzari’s pumps factory was still as it was during the production, before it was left abandoned.

The [B] Zone | 1882 Concept Store
© The Cool Couple
The [B] Zone | 1882 Concept Store
© The Cool Couple

The site – the [B] zone - showed the ravages of time and the sequence of layers that have been added time after time.

The project, then, comes from the industrial nature and the peculiar materials of the site - concrete and steel - and aims to preserve all the distinctive features of the building.

One more layer only has been added: the exterior platform in black concrete.

The [B] Zone | 1882 Concept Store
© The Cool Couple
The [B] Zone | 1882 Concept Store
© The Cool Couple

On the inside, an open and neutral space is divided through the archetypical steel frames of the greenhouses that host the ‘production’ and the new ‘product’.

Each area is then personalized with the selected and designed furniture.

The [B] Zone | 1882 Concept Store
© The Cool Couple
The [B] Zone | 1882 Concept Store
© The Cool Couple

The objects and the materials create an intriguing contrast between the classy atmosphere and the rough industrial case (the existing building).

The project dialogues with the natural light through a completely custom made approach.


The [B] Zone | 1882 Concept Store
Courtesy of [A+M]2 Architects
The [B] Zone | 1882 Concept Store
© The Cool Couple
The [B] Zone | 1882 Concept Store
© The Cool Couple
The [B] Zone | 1882 Concept Store
© The Cool Couple
The [B] Zone | 1882 Concept Store
© The Cool Couple


The [B] Zone | 1882 Concept Store
Floor Plan
The [B] Zone | 1882 Concept Store
Elevation


The [B] Zone | 1882 Concept Store
Diagram
The [B] Zone | 1882 Concept Store
Diagram

AMAA Collaborative Architecture Office
T +39 041 5282954 T +39 041 0993513
AMAA Collaborative Architecture Office
San Marco 2504, 30124 Venezia VE, Italy