LDA. iMdA Architetti Associati

VoipVoice Headquarters

VoipVoice Headquarters
© MEDULLA studio

VOIPVOICE HEADQUARTERS

LDA.iMdA architetti associati

ARCHITECTS
LDA.iMdA architetti associati

LOCATION
Montelupo Fiorentino FI, Italy

PROJECT YEAR
2018

PHOTOGRAPHS
Medulla Studio

MANUFACTURERS
LIUNI, Maison du Monde

Text description provided by architect.

The VoipVoice project, born in the Empoli manufacturing region of the Florentine countryside, is part of a research program which aims to reactivate industrial areas that saw in 2008 a hole in the construction process due to the building industry crisis.

VoipVoice Headquarters
© MEDULLA studio
VoipVoice Headquarters
© MEDULLA studio

The VoipVoice project introduces a significative element, innovative and compatible with the state of the places where the new activity is inserted.

The most relevant project points:

1. To break the boundary between private and public space by opening the front area of the building to create a new connection with the "city".

VoipVoice Headquarters
© MEDULLA studio
VoipVoice Headquarters
© MEDULLA studio

2. The use of an expanded metal on the facade filter without hiding the organization marketing and research work of the company.

3. To recall metaphorically the digital network focused on the VoipVoice's business and the contemporary society's engine, by using the same material on the façade.

VoipVoice Headquarters
© MEDULLA studio
VoipVoice Headquarters
© MEDULLA studio
VoipVoice Headquarters
© MEDULLA studio

4. To create views over the surrounding hills and landscape.

5. To research innovation as innovative are the VoipVoice's activities: marketing, communication, and network services.

VoipVoice Headquarters
© MEDULLA studio
VoipVoice Headquarters
© MEDULLA studio

6. To create a perfect link between light, materials, and shadows so that it can produce above all, in the people who use the workspace, positive feelings, wonder and amazement.


VoipVoice Headquarters
© MEDULLA studio
VoipVoice Headquarters
© MEDULLA studio
VoipVoice Headquarters
© MEDULLA studio
VoipVoice Headquarters
© MEDULLA studio
VoipVoice Headquarters
© MEDULLA studio
VoipVoice Headquarters
© MEDULLA studio
VoipVoice Headquarters
© MEDULLA studio
VoipVoice Headquarters
© MEDULLA studio
VoipVoice Headquarters
© MEDULLA studio
VoipVoice Headquarters
© MEDULLA studio
VoipVoice Headquarters
© MEDULLA studio
VoipVoice Headquarters
© MEDULLA studio
VoipVoice Headquarters
© MEDULLA studio
VoipVoice Headquarters
© MEDULLA studio
VoipVoice Headquarters
© MEDULLA studio
VoipVoice Headquarters
© MEDULLA studio
VoipVoice Headquarters
© MEDULLA studio
VoipVoice Headquarters
© MEDULLA studio
VoipVoice Headquarters
© MEDULLA studio


VoipVoice Headquarters
Floor Plans
VoipVoice Headquarters
Materials Scheme


VoipVoice Headquarters
Sections and Elevations

LDA. iMdA Architetti Associati
T +39 0571 460477 M +39 331 7726296
LDA. iMdA Architetti Associati
Via XXIV Maggio, 22d, 56024 San Miniato PI, Italy