VoipVoice Headquarters
VOIPVOICE HEADQUARTERS
LDA.iMdA architetti associati
ARCHITECTS
LDA.iMdA architetti associati
LOCATION
Montelupo Fiorentino FI, Italy
PROJECT YEAR
2018
PHOTOGRAPHS
Medulla Studio
MANUFACTURERS
LIUNI, Maison du Monde
Text description provided by architect.
The VoipVoice project, born in the Empoli manufacturing region of the Florentine countryside, is part of a research program which aims to reactivate industrial areas that saw in 2008 a hole in the construction process due to the building industry crisis.
The VoipVoice project introduces a significative element, innovative and compatible with the state of the places where the new activity is inserted.
The most relevant project points:
1. To break the boundary between private and public space by opening the front area of the building to create a new connection with the "city".
2. The use of an expanded metal on the facade filter without hiding the organization marketing and research work of the company.
3. To recall metaphorically the digital network focused on the VoipVoice's business and the contemporary society's engine, by using the same material on the façade.
4. To create views over the surrounding hills and landscape.
5. To research innovation as innovative are the VoipVoice's activities: marketing, communication, and network services.
6. To create a perfect link between light, materials, and shadows so that it can produce above all, in the people who use the workspace, positive feelings, wonder and amazement.
