Glamo Studio

Playground Brewery Pop-Up Store

PLAYGROUND BREWERY POP-UP STORE

Glamo Studio

Playground Brewery Pop-Up Store
© Glamo Studio

ARCHITECTS
Glamo Studio

CATEGORY
Bar

LOCATION
Seoul, South Korea

PROJECT YEAR
2019

PHOTOGRAPHS
Glamo Studio

Playground Brewery Pop-Up Store
© Glamo Studio

Text description provided by architect.

Playground Brewery began with the goal of delivering refreshing beer to more consumers. Its mission is to help customers rekindle the sense of pure joy through a sip of delicious beer in its stores.

To realize these objectives, Playground Brewery launched in the market with the slogan “Drink Better, Play Better,” and has been providing entertaining spaces for consumers who seek to have fun times, and became a rising brewery in the Korean craft beer industry.

Playground Brewery Pop-Up Store
© Glamo Studio
Playground Brewery Pop-Up Store
© Glamo Studio

In designing Playground Supermarket, Playground Brewery’s pop-up store, glamo studio developed a new type of space and branding strategy for more people to enjoy beer in a fun and relaxed supermarket and playground setting.

Playground Supermarket invokes the image of little whole-in-the-wall supermarkets that we used to drop in to buy snacks: glamo studio reinterpreted this atmosphere for Playground Brewery.

To link the image of supermarket with beer, we stacked familiar plastic boxes to create a space that is both a supermarket and a playground.

Playground Brewery Pop-Up Store
© Glamo Studio


Playground Brewery Pop-Up Store
© Glamo Studio
Playground Brewery Pop-Up Store
© Glamo Studio© Glamo Studio
Playground Brewery Pop-Up Store
© Glamo Studio
Playground Brewery Pop-Up Store
© Glamo Studio
Playground Brewery Pop-Up Store
© Glamo Studio
Playground Brewery Pop-Up Store
© Glamo Studio
Playground Brewery Pop-Up Store
© Glamo Studio
Playground Brewery Pop-Up Store
© Glamo Studio
Playground Brewery Pop-Up Store


Playground Brewery Pop-Up Store
Diagram
Playground Brewery Pop-Up Store
Plan

Glamo Studio
T +82 10 79373242
Glamo Studio
394-23 glamo studio 101, Mapo-gu, Hapjeong-dong, Seoul, South Korea