Hierl Architekten

Paulaner Headquarter

Paulaner Headquarter
© Edzard Probst

PAULANER HEADQUARTER

Hierl Architekten

LANDSCAPE ARCHITECT
Koeber Landschaftsarchitektur, Stuttgart

STRUCTURAL ENGINEER
LEICHT Structural engineering and specialist consulting GmbH

HVAC
IBF Ingenieurgesellschaft mbH

CLIENT
Paulaner Brauerei GmbH & Co.KG, München

CONSTRUCTION SITE MANAGEMENT
CLMap, München

MANUFACTURERS
Cemex, Lindner, Toucan, Fuch Beton, Glass Gmbh Bauunternehmung, Laumer Bautechnik GmbH

MEP
R. Wieder GmbH Ingenieurbüro für elektrotechnische Anlagen

PHOTOGRAPHS
Edzard Probst

AREA
8000 m²

YEAR
2017

LOCATION
München, Germany

CATEGORY
Institutional buildings, renovation, brewery

Text description provided by architect.

Urban development and landscape planning competition for the subsequent use of the company premises of the Paulaner brewery, Munich 1st prize, architectural design competition, administration building.

Paulaner Headquarter
© Edzard Probst
Paulaner Headquarter
© Edzard Probst

The design falls back on the type of courtyard development that is both suitable for giving the Paulaner headquarters an identifiable building and also for making reference to the history of the place and thus continuing the tradition of the former Zacherl brewery.

Furthermore, it enables the creation of an administration building with various usages, flexible mixed, and with variable, largely hierarchy-free occupancy, short distances, and compact dimensions.

Paulaner Headquarter
© Edzard Probst
Paulaner Headquarter
© Edzard Probst

The inner courtyard, as an expressive space and central point of the building, makes it a distinctive location.

In the basement, the function rooms such as the banqueting hall and the restaurant are organized around the inner courtyard, which can be involved in all usages.

Paulaner Headquarter
© Edzard Probst
Paulaner Headquarter
© Edzard Probst

On the ground floor, there is a generously sized entrance area that connects the main entrance – in the originally reconstructed gate hall – with the southern entrance plus conference zone. The upper floors contain the office areas with views across the city and into the inner courtyard.

The still existent substance of the listed Zacherl brewery consists of the exterior façades up to the central buttress, the gate hall – thought to have been influenced by Leo von Klenze – and the cellar vaults.

Paulaner Headquarter
© Edzard Probst
Paulaner Headquarter
© Edzard Probst

In terms of a credible history formulation, the authentic components are being faithfully preserved or restored in their materiality and geometry.

Apart from that, a building is being erected on the historical urban ground plan, a building that is contemporarily designed in granularity and materiality, in the volumetry of the memorial.

Paulaner Headquarter
© Edzard Probst
Paulaner Headquarter
© Edzard Probst


Paulaner Headquarter
© Edzard Probst
Paulaner Headquarter
© Edzard Probst
Paulaner Headquarter
© Edzard Probst
Paulaner Headquarter
© Edzard Probst
Paulaner Headquarter
© Edzard Probst
Paulaner Headquarter
© Edzard Probst
Paulaner Headquarter
© Edzard Probst



Paulaner Headquarter
Ground Floor Plan
Paulaner Headquarter
Site Plan
Paulaner Headquarter
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Hierl Architekten
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Hierl Architekten
Auenstraße 19, 80469 München, Germany